Tammy Tran currently serves as the Vice President of eCommerce & Direct-to-Consumer (DTC) at Tatcha. Since joining in May 2022, Tammy has been instrumental in shaping the brand’s eCommerce strategy and digital capabilities. In her current role, Tammy oversees DTC growth, 1:1 customer relationships, and online sales across Tatcha.com and Amazon.

Tammy is a seasoned leader with an illustrious career spanning eCommerce and product management as well as brand management within the beauty and CPG sector. Prior to joining Tatcha, Tammy played a pivotal role at S.C. Johnson Lifestyle Brands as a Senior Director of Global DTC & Digital Transformation, where she was entrusted with leading eCommerce channel growth across renowned brands like Mrs. Meyers, Method, and Babyganics. Prior to this, she held roles at Shutterfly and Colgate-Palmolive.

Tammy holds both an MBA and Bachelor of Science from Cornell University. With over 14 years of experience, Tammy has consistently demonstrated her ability to drive innovation, growth, and transformation in the ever-evolving world of consumer retail.