Tina Chen Craig is the founder of U Beauty and a true pioneer of influencer marketing and luxury skincare. After originally garnering a following as a television host with an in-depth media background, the multi-hyphenate entrepreneur launched BagSnob in 2005, one of the first-ever fashion and lifestyle blogs, and helped define the art of content creation and the business of brand partnerships for a global audience of over 1.5 million followers.
Since launching U Beauty in 2019, Craig has been transforming the beauty industry landscape, one groundbreaking product at a time. A brand built on the premise that skincare is about precision and customization, U Beauty offers fewer, better products that are high-performance, science-backed, and driven by innovation—and unlike anything else on the market, thanks to the brand’s proprietary SIREN Capsule Technology™.