Tina Craig


U Beauty

Tina Craig is considered an architect in the establishment of influencer marketing. An early adopter of professional blogging, whose expressive narratives and provocative musings have
charmed millions, Craig helped define the contemporary art of content creation and organic messaging, while pioneering the business of brand partnerships.

In 2019, after a decade of successful beauty-brand coups, Tina launched U Beauty. Founded to deliver advanced simplicity, U Beauty economizes skincare with staggering effectiveness and endurance. Encouraged by the likened sentiment of her broad social community, Tina’s U Beauty provides what so many of her followers were calling for: a simple, clean, effective solution for all
skin types. U Beauty’s launch product, the Resurfacing Compound, focuses on long-term results and skin integrity. Via its patent-pending SIREN Capsule Technology, the Compound enables
lower-level actives to do more and deliver better results. U Beauty streamlines skincare, saving the consumer time and money, and providing efficiency and sustainability. It’s a fresh, results-driven, purified beauty solution to healthier skin.

Idolized for her genuine voice and world-class know-how, Tina effortlessly drives awareness and conversion to over 1.5 million engaged followers. Her breadth of beauty and skincare knowledge
and ability to put luxury products in the scope of all walks continue to allure millions.

Continuously seeking to create exceptional beauty, fashion, travel and wellness content, Tina is an industry expert frequently featured on television and in digital and print media. Her campaigns
and strategic partnerships with leading luxury brands throughout the world include Prada, Cartier, Valentino, Estée Lauder, La Prairie, Neiman Marcus, Saks Fifth Avenue, Bergdorf Goodman and
Net-a-Porter. Features include Vogue, The Business of Fashion, WWD, Forbes, The New York Times, Harper’s Bazaar and The Financial Times. She lives in Dallas with her husband and son.