Vanessa Kuykendall

Chief Engagement Officer Market Defense

Vanessa Kuykendall is the Chief Engagement Officer at Market Defense, a full-service marketplace agency that helps beauty brands grow and protect their business on Amazon and beyond. She leads enterprise marketing and client engagement across the agency, aligning teams, brands, and industry relationships to fuel global growth. With 29 years in beauty—including leadership roles at The Body Shop, MAC Cosmetics, Estée Lauder, Tiffany & Co., and Beauty.com. Vanessa has a proven track record of performance, earning industry recognition and multiple sales achievement awards. A co-founder of Market Defense, she is deeply committed to championing women in business—both internally and across the industry—with over 50% of the agency’s clients being female-founded brands. Known for her data-driven approach and sharp eye for trends, Vanessa tracks the movements that ignite beauty sales on Amazon and turns them into strategy—guiding brands and teams through a shifting landscape and a fast-evolving customer journey.