Yarden Horwitz



Yarden Horwitz is Co-founder of Spate, the artificial intelligence platform for identifying top trends in beauty. Over 150 beauty brands rely on the Spate platform to make critical business decisions in marketing and product development, including Estée Lauder, L’Oréal, P&G, Olaplex, Amika, Hero Cosmetics, and more. Prior to founding Spate in 2018, Yarden worked at Google where she specialized in data analysis, storytelling, and brand strategy for advertising clients. In 2015, Yarden launched the first Google Trends Report, and later co-founded the Google trendspotting division which identified trends such as turmeric, cold brew, and face masks before they took off. In 2016, she was named the Future Voice of Fashion by the Business of Fashion. Yarden sits on the NewBeauty Brain Trust board, which is exclusive to highly regarded experts in the beauty industry. She was named one of the most influential female leaders of 2022 by Entrepreneur Magazine.

Yarden covers top industry trends regularly covered by publications including WWD, Vogue Business, Glossy, Global Cosmetics Industry, HAPPI, and BeautyMatter. Her work has been featured in the New York Times, Techcrunch, CNBC, Forbes, ELLE, Byrdie, Vogue, Washington Post, Wallstreet Journal, Business Insider, Cosmopolitan, Beauty Independent, AdAge, Glamour, Popsugar, Refinery29, Good Housekeeping, Food & Wine, The Guardian and more.