CEW debuts The Extract, in partnership with AlixPartners

CEW and AlixPartners debut The Extract, a proprietary 2026 report on Beauty × Health × Wellness that pinpoints where consumer priorities and executive investment diverge and what those gaps are costing. 

A team of data scientists, operators, and strategists worked with the Co-Leads of AlixPartners’ Beauty x Health x Wellness Practice to analyze two pools of data: the 1,000-strong consumer survey, and the capsule of responses from 100+ industry leaders.

This report zeros in on the distance between magnetic north—executives’ orientation to business fundamentals—and true north—consumers’ direction du jour where beauty is health is wellness: one project, one ritual, one guiding force. The deltas guide the next playbook.