NIQ Predicts Hot Sellers for the 2025 Holiday Season

NIQ Predicts Hot Sellers for the 2025 Holiday Season: Fragrance Leads, Lip Color Pops, and K-Beauty Shines

The 2025 holiday season promises strong momentum for beauty and personal care, with NielsenIQ forecasting continued growth across key categories. Historically, the eight-week holiday period accounts for 20% of annual beauty sales, and this year is shaping up to be no exception.

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