Euromonitor on the Rise of Arab Beauty

Euromonitor Explores How Cultural Heritage is Reshaping Beauty in the Middle East

The beauty and personal care market in the Middle East and Africa is emerging as a powerhouse while redefining global beauty trends and staying rooted in cultural authenticity. Projected to grow 13.8% in 2026 to reach $55.7 billion, the region is becoming a critical driver of global trends in beauty, especially in fragrance and skin care.

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