Macy’s Showcases New Beauty Floor, Conducts Panel for CEW Members
Receiving a VIP store was special, but extending the opportunity to CEW members was priceless.
Beauty Stays Recession-Proof as Shoppers Chase Hair, Fragrance, and Wellness Deals
Trade down or trade out of beauty? Not this holiday season, according to Black Friday and Cyber Monday results and store visits.
Inside Walmart’s Beauty Boom: Pop-Ups, Premium Brands, and Elevated Store Experiences
The retail giant’s bold beauty play is winning over shoppers. Walmart’s VP of Beauty, Vinima K. Shekhar, talks to CEW about creating excitement in-store.
From Friends to Founders: Colleagues Create Specialty Beauty Consultancy to Get Brands Retail Ready
Breakthru Beauty offers hands-on consulting to help beauty brands thrive in an increasingly complex and competitive marketplace. Step one: ascertaining if they’re ready for retail – and if not, how to get there.
5 Minutes with Beauty Barrage’s Sonia Summers: EXCLUSIVE VIDEO EDITION
Sonia Sommers has reimagined how brands can connect with consumers on crowded retail shelves with her innovative agency, Beauty Barrage.
Sugared + Bronzed Bets on Retail with Rapid Store Expansion
With 20% year-over-year growth and business booming at their 39 existing stores, Sugared + Bronzed — known for offering high-quality professional spray tans and hair removal services at customer-friendly prices — broadens their reach with an ambitious scaling strategy to open a dozen new stores per year.
Retail Spotlight: UMI Salon’s Scalable Blueprint for a Stylist-Led Future
Founders Amerah Underwood, Elle Medico, and Andrew Inconstanti are reimagining the salon experience with a stylist-led model.
Maesa Magic Incubator Graduates Three Emerging Beauty Brands
In its second incarnation, Maesa’s mentorship initiative continues to support founders from underserved communities, championing innovation in beauty and wellness.
CEO Piyush Jain Pulls Back the Curtain on Maesa’s Magic
The brand incubator has achieved creating masstige products at accessible price points thanks to a rich portfolio across categories.
Bubble Skincare Blows Onto Target Shelves
After years of anticipation from its 70,000-strong community of brand ambassadors and supporters, Bubble Skincare will finally make its long-awaited debut at Target on February 2.
Why Are High-End Beauty Brands Joining Amazon Now?
The rise of high-end beauty brands on Amazon is not merely a trend but a strategic move toward innovation, collaboration, and enhanced customer engagement in an increasingly competitive global retail market. Be sure to hear about how Amazon Beauty is creating new ways to help beauty brands succeed in CEW’s upcoming webinar.
Walmart Vies for Next Gen Shoppers with I-Commerce Site Walmart Realm
In a move to capture Gen Z and even Gen Alpha shoppers, Walmart has launched an immersive virtual commerce site that taps social media content creators and Pinterest to curate clothing, furniture, and beauty items in a metaverse style format.