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August 2025 Product Watch

This month marks a slate of high-profile beauty launches. Leading the charge is Louis Vuitton’s first foray into color cosmetics with La Beauté, a collection that looks to redefine luxe (starting with $160 price tags for lipstick). The beauty landscape is also seeing the debut of biotech-driven hair care, clean-label startups, and new namesake lines from Chris McMillan and Mary Phillips. Together, these launches forecast a market reshaped by heritage houses, celebrity talent, and science-forward innovation.

August 2025 Product Watch

This month marks a slate of high-profile beauty launches. Leading the charge is Louis Vuitton’s first foray into color cosmetics with La Beauté, a collection that looks to redefine luxe (starting with $160 price tags for lipstick). The beauty landscape is also seeing the debut of biotech-driven hair care, clean-label startups, and new namesake lines from Chris McMillan and Mary Phillips. Together, these launches forecast a market reshaped by heritage houses, celebrity talent, and science-forward innovation.

Five Ways to Make Your Brand Truly Great

In their newly published book, G.O.A.T. Wisdom, the founders of Beekman 1802 share purpose-driven lessons for building an enduring brand.

Alina Roytberg and Lev Glazman

Indie Spotlight: The Maker’s Alina Roytberg and Lev Glazman

The visionary duo behind Fresh reflects on their decades-long partnership, the evolution of clean beauty, and how their next chapter blends fragrance, design, and immersive experience into a new kind of lifestyle brand.

Beauty’s New Consumer Focused Event is Planned for Iconic NYC Locale

Beauty New York debuts this October at the Shops at the Oculus, bringing together over 40 leading and emerging brands, immersive experiences, expert-led masterclasses, and the first-ever Impact Awards in a three-day celebration of the beauty industry.

Beauty’s Top Headlines: June 25, 2025

Glossier CEO Kyle Leahy Stepping Down, What’s Behind The New Fragrance Renaissance?, YSL Beauty and Lattafa Top-Growing Fragrance Brands In U.S., Coresight Reports On AI’s Impact On Beauty Industry, Behind The Scenes At Eva Scrivo Salons X Vidal Sassoon, African Beauty Sector Booming

Clean Makeup Brand LYS Beauty Raises Series A Funding

With a “scrappy” startup mentality — and now an eight-figure investment — founder Tisha Thompson plans to scale the business, starting with an expansion into Sephora at Kohl’s.

Photo of Shinery CEO, Brea Fullerton, with the brand's products

The Rise of Shinery: Indie Founder Brea Fullerton on Focused Growth

Brea Fullerton, CEO and founder of Atlanta-based jewelry cleaning brand Shinery, once dreamed about out-of-the-gate viral success. However, she’s learned that staying focused — and not chasing shiny objects — pays off in the long run.

Headhsot of CEO and Founder of Hanni, Leslie Tessler

A Different Kind of Founder Story: One Woman’s Tale of Moving On, Branching Out, and Taking Big Risks to be More Fulfilled

After experiencing stress-induced burnout in 2010 while working in New York, former L’Oréal marketing executive Leslie Tessler moved to Argentina, a country where she knew no one, didn’t speak the language, and had no immediate work prospects. A decade later, Tessler – now fluent in Spanish – returned to the U.S. and launched her body care brand, hanni, which was quickly picked up by Sephora in more than 300 doors. Despite hanni’s rapid growth, Tessler remains focused on maintaining a healthy work-life balance. She speaks with CEW from her home in Atlanta about finding equilibrium in a high-stakes industry, the importance of face time with customers, and knowing when to switch off her phone.

Saie President Lucia Ruehlemann on Harnessing Her Superpowers

When meeting Lucia Ruehlemann, it’s hard not to smile. President of indie beauty brand, Saie, and first-generation Latina, Lucy (as she is called by those who know her), is a spirited leader and all-around joyful human. With the mentality that being a Latina in the beauty industry is a superpower, Ruehlemann has brought her work ethic, empathetic leadership style, and a little bit of sasson (read: flavor) into each of her roles. In honor of National Hispanic Heritage Month, CEW is focusing on Ruehlemann’s career and the experiences that made her who she is today.