Aqua Allegoria

In 2022, Acqua Allegoria became the spearhead of Guerlain’s sustainable innovation approach to its fragrances. The collection welcomed two revolutions- fragrances composed of up to 95% ingredients of natural origin and formulations exclusively containing beetroot alcoohl derived entirely from organic farming. As the next stage of measurable commitment, Guerlain is working towards UEBT certification by 2026, to certify that the company’s practices meet “ethically sourced” criteria at every stage of the supply chain for its iconic natural ingredients. The brand’s ambition is to extend the use of organic beetroot alcohol to the largest number of its perfumes possible, taking care to respect the quality.