Following consumer demand, Sally Beauty expanded their award-winning bondbar product line and introduced a new standout product – bondbar’s Bonding Blue Shampoo. This is the first blue shampoo in the market to include clinically proven bonding technology to help neutralize brassiness after one use and significantly brighten brunette hair while hydrating root to ends. The innovative product is designed to support brunettes, the most common hair color, which is often plagued with fading, dullness, and brassiness.