Brow Magic

Today, shaping the eyebrow(s) requires artistry and precision. It’s challenging for most people and usually happens in two ways: drawing small lines that look hairlike, which is difficult stencil work and requires a steady hand; or through a professional service, such as microblading or other salon treatments, which are expensive and take time.
L’Oréal Brow Magic offers an accessible way to create perfect brows easily and quickly. It is the first handheld, electronic brow make-up applicator to provide consumers with their most precise brow shape. Using AR technology and patented AI-algorithms, the device scans the user’s face and makes recommendations on the best brow shape which is then printed in seconds automatically.