How Wellness Eclipsed the Old BHW Paradigm

Event Details

Beauty, health and wellness are no longer distinct categories. Consumers increasingly view sleep, recovery, longevity, emotional wellbeing and appearance as interconnected parts of one pursuit: to feel better, look better and live better. Our research reveals how this convergence is reshaping consumer behavior, opening new avenues for growth and redefining competition. The shift is reflected in spending priorities: across generations, health and wellness leads discretionary categories, with 63% of consumers placing it among their top three. For executives, this presents an opportunity to look beyond traditional competitors and engage more closely with the friends, practitioners and communities consumers turn to for trusted recommendations.

Leaders from Sleep Number, LYMA and NEOM Wellbeing will share how they are responding to this shift. The conversation will examine how brands become a consumer priority, identify new sources of growth, navigate a broader competitive landscape and earn the trust to expand into new territory.