The rumors are true. caliray is the next big thing in beauty. Started by industry legend and Urban Decay founding partner, Wende Zomnir, no category is safe. Best-sellers include an Allure Best of Beauty mascara, a viral, 7x sold-out primer & award-winning sprayable skincare setting spray – you’ve never seen performance formulas clean like this. There’s so much to love about this little upstart brand from their off-the-wall personality and dishing-with-friends-while-hungover-at-brunch type of vibe that draws you in to their joyously bold and constantly evolving sustainability obsession across products/processes/packaging that ensures looking good & doing good always go together. Accessibly priced from $13-$48,