From the makers of the #1 permanent toner in the US***, WELLA colorcharm Permanent Crème Toners offer 8 cream toner shades- 4 icy cool tones and 4 pastel enhancing tones. These toners neutralize brass with up to 90% less breakage** for a perfectly even tone from root to end. The toners are free of gluten, phthalates, parabens, and animal derived ingredients.
**WELLA colorcharm lightener + permanent toner vs. lightener alone)
***WELLA colorcharm liquid toner is the No.1 permanent toner in the US. WELLA calculation based on data reported by NielsenIQ‘s Scantrack Service for Permanent Toner Protection Treatments segment, 52-week period ending 04/23/2022, Total U.S.xAOC and Sally Beauty Total Omni market, according to the NielsenIQ.