Discover the brand-new L’Oréal Paris lipstick shade: ‘Worth It.’ This alluring pinky nude shade stands as an icon among icons of Colour Riche, L’Oréal Paris’ historic and renowned lipstick line famous for bringing bold color and luxurious, caring formulas for nearly 40 years. ‘Worth It’ stands for empowering all women. This gorgeous, flattering shade reminds all women that they are bold, beautiful, and worth it. 

Colour Riche Intense Volume Matte: Infused with Hyaluronic Acid that plumps the lips and color that lasts up to 16 hours of wear with a powdery matte finish.