Baylee Relf 2025 CEW Visionary
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How Baylee Relf Turned Her Teenage Acne Insecurities into a Successful Beauty Brand

In its early years, DIME's co-founder Baylee Relf faced doubt and failed business models — including a lackluster Indiegogo fundraising campaign. But alongside her husband and co-founder she persevered, and seven years later the Utah-based brand is sold in 1,440 Ulta Beauty stores nationwide. Here, Relf shares how to politely persist when a retailer says 'no', and the importance of staying connected with the customer, no matter how big your brand grows.

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