LATHER’s Mega Moisture Magnet serves to instantly plump and revitalize skin. Using their new and improved hyaluronic acid serum, supercharged with a potent blend of ceramides and plant-based squalane, this powerful serum works to boost hydration to dry and dehydrated skin. Using hyaluronic acid and Vitamin B5, both powerful humectants that attract and bind moisture to the skin, this serum acts as a moisture-magnet, binding moisture to the skin for an immediate plumping effect. LATHER is committed to better-for-you products, and this serum is no different. Free of parabens, sulfates, mineral oil, and synthetic fragrances and colors, this vegan serum is a hydrating drop in the bucket among LATHER’s wide range of natural skincare.