Formulated with pro-grade violet pigment and açaí extract, Purple Shampoo is designed to cleanse and brighten while toning brassy yellow hues in blonde, grey and silver hair. Reduces brassiness by 24%*.
*Proven results in a third-party testing lab.
Join CEW today and connect with the beauty industry's most powerful network.
Your central destination for member-exclusive industry reports, news, interviews, webinars, and event recaps.
Sep 23, 2026 • 1:00 pm - 3:00 pm EDT • Virtual Event
Oct 8, 2026 • 9:00 am - 1:30 pm EDT • CUNY Graduate Center, Proshansky Auditorium, New York
Oct 14, 2026 • 5:00 pm - 7:00 pm PDT • Sephora Office, San Francisco
Oct 15, 2026 • 1:00 pm - 2:30 pm EDT • Virtual Event
Join CEW today and connect with the beauty industry's most powerful network.
Your central destination for member-exclusive industry reports, news, interviews, webinars, and event recaps.
Sep 23, 2026 • 1:00 pm - 3:00 pm EDT • Virtual Event
Oct 8, 2026 • 9:00 am - 1:30 pm EDT • CUNY Graduate Center, Proshansky Auditorium, New York
Oct 14, 2026 • 5:00 pm - 7:00 pm PDT • Sephora Office, San Francisco
Oct 15, 2026 • 1:00 pm - 2:30 pm EDT • Virtual Event
Formulated with pro-grade violet pigment and açaí extract, Purple Shampoo is designed to cleanse and brighten while toning brassy yellow hues in blonde, grey and silver hair. Reduces brassiness by 24%*.
*Proven results in a third-party testing lab.