The NEW Lifting Firming Serum is La Mer’s latest breakthrough in skincare innovation inspired by the power of memory found in nature, cognitive wellness, and material science. As a unique serum designed to reignite skin’s memory of youthful firmness and lifted radiance, The Lifting Firming Serum awakens skin’s mechanical memory of elasticity and targets 6 micro-zones, to help renew skin’s firmness, density, volume, and youthful balance. Delivering a luxurious and fresh experience, The Lifting Firming Serum’s silky texture absorbs quickly and penetrates deeply, infusing high-performance activity with unparalleled sensoriality to revitalize and transform skin’s ageless look.