Hillary Peterson CEW 2025 Visionary Awards
Photo of Hillary Peterson

True Botanicals Relies on Debunking the ‘Naturals Don’t Work’ Myth — as Well as a Pragmatic Approach to Business

Starting as a commercial lender, moving into denim marketing, and ultimately stepping into beauty, Hillary Peterson transformed a health scare into a multi-million-dollar clean brand, backed by clinical studies and plenty of organic A-list support. She shared with CEW a few beloved sayings that ushered her along the way.

This content is exclusively open to CEW Members

Join CEW for unlimited access to articles, industry reports, and more.

Benefits include:

  • Invitations to members-only industry events
  • Connect with 8,000+ industry contacts globally
  • CEW Beauty News & proprietary trend reports
  • Exclusive networking opportunities

Sign Up

Related Articles

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

You can adjust all of your cookie settings by navigating the tabs on the left hand side.

Be sure to read more about our Privacy Policy.