Hillary Peterson CEW 2025 Visionary Awards
Photo of Hillary Peterson

True Botanicals Relies on Debunking the ‘Naturals Don’t Work’ Myth — as Well as a Pragmatic Approach to Business

Starting as a commercial lender, moving into denim marketing, and ultimately stepping into beauty, Hillary Peterson transformed a health scare into a multi-million-dollar clean brand, backed by clinical studies and plenty of organic A-list support. She shared with CEW a few beloved sayings that ushered her along the way.

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