In a dynamic investment climate where beauty startups are capturing the spotlight, the industry is on constant quest for the most innovative beauty brands in their beginning stages. But which brands are winning, and who are the founders behind them?
In a special report exclusively for CEW Members, CEW investigates the 25 most promising brands generating sales under $10 million in the scent, skin, makeup, hair care, and personal care categories.
Some of what we are seeing in this year’s cohort:
- Sustainability Focus
- Inclusivity and Diversity
- Community Engagement
- Expansion into Wellness
- Transparency and Authenticity