Andrea NagelBeauty’s latest developments show how companies are adapting to new consumer interests and finding new ways to grow in today’s competitive market.
HERETIC PARFUM has appointed Blair Lawson as its new Chief Executive Officer as the independent fragrance brand prepares for its next stage of growth. Lawson brings more than 20 years of experience in the luxury and beauty industries, having held leadership roles at companies including Louis Vuitton, goop, Beautycounter, and Lunya. In her new position, she will focus on expanding the brand’s products, distribution, and overall presence while working closely with founder Douglas Little. Little will continue to oversee HERETIC’s creative direction, product development, and storytelling. The company, founded in 2015, is known for its distinctive approach to fragrance and its focus on unconventional scents and sensory experiences. (The Daily Tribune News)
DpHUE is bringing its premium at-home hair color products to Target Beauty Studio, giving shoppers easier access to salon-inspired hair care. The brand, founded by Donna Pohlad, is launching three popular product lines: Camo+, Gloss+, and Glossy Glaze. These products are designed to help customers cover gray hair, refresh their color, and add shine without making a major commitment. Instead of offering its entire collection, dpHUE chose a smaller selection to introduce new customers to the brand. The move is part of dpHUE’s plan to reach more beauty shoppers and grow awareness of at-home color maintenance. The products are now available at more than 600 Target stores and online. (PR Newswire)
Supergoop has named Jamie Parker as its first Chief Commercial Officer, creating a new position to help guide the company’s business growth. Parker joins the sunscreen and skincare brand after working at Coty, where he held leadership roles in e-commerce and consumer beauty. His previous experience also includes positions at Marks & Spencer and Torque Brands. The new appointment comes as Supergoop works toward becoming a broader skin health company and continues adding executives to its leadership team. Recent hires include a Chief Human Resources Officer and a Chief Marketing Officer. Parker’s role will focus on strengthening Supergoop’s commercial strategy as the brand expands its products and international presence. (The Industry Beauty)
Rodan + Fields is investing $350,000 in a new partnership with Girls Inc. to help young women pursue opportunities in science, technology, and entrepreneurship. The funding includes $100,000 for the Future Founders Scholarship and $250,000 for Project Accelerate, which helps students prepare for college and careers through mentorship, internships, and professional development. The partnership will also give participants opportunities to visit Rodan + Fields’ innovation lab and learn directly from scientists and business leaders. By combining financial support with hands-on experiences, the program aims to make STEM careers and entrepreneurship more accessible to young women. The initiative reflects Rodan + Fields’ commitment to supporting the next generation of female innovators and leaders. (Rodan + Fields)
To read more about these stories, click the headlines below.
HERETIC PARFUM Names Blair Lawson Chief Executive Officer
DpHUE Brings Premium Hair Color Maintenance To Target Beauty Studio
Supergoop Appoints Former Coty Exec As Its First Chief Commercial Officer
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