“Take each opportunity as it comes, even if you have doubts or feel you will be stretched,” L’Oréal USA’s Amy Whang, President, Maybelline, Garnier, and essie, told CEW in an article highlighting her career as part of CEW’s 2025 Achiever Awards program. “That’s how I landed where I am today.” In a special feature for CEW, Whang explained why stepping outside her comfort zone at work was a good move, based on her own, inspirational career story.

Also at CEW, Lauren Smith Brody talks all things work wives, in her latest Mother of Wisdom column. “I’m all in favor of the concept of the work wife regardless of what we’re calling it now (Slack Spouse? Teams Twin?),” wrote Brody, who offered her expert strategies for finding a work wife, being one, and supporting each other in a way that celebrates your differences.

The CEW Product Watch March 2025 has dropped. Don’t miss beauty’s newcomers of note, across all categories, as unpacked by CEW reporter Polly Blitzer. Among those showcased this month are makeup multi-taskers, hair care that works overnight, and Dyson’s new lightweight styling tool.

In female entrepreneur news, the website blogher.com interviewed 18 female founders who credit their business’ growth and success to listening to their customers. “From adjusting their messaging to better serving diverse communities to innovating how they connect with their audiences, these women show how actively listening can strengthen your business,” wrote BlogHer reporter Brooke Bohinc. 

According to new data from CreatorIQ, Selena Gomez’s Rare Beauty range is going from strength to strength. The brand took the number one slot in earned media value (EMV) in February with a total of $55 million, WWD reports, in an article that spotlights the top 10 U.S. makeup companies, ranked by social media buzz, according to CreatorIQ. In other celebrity beauty updates, Hourglass Cosmetics has appointed Grammy-nominated singer-songwriter Gracie Abrams as its global brand partner, while Neutrogena has tapped John Cena as the face of its new Ultra Sheer Face Liquid Mineral Sunscreen SPF 70 campaign. 

Shiseido has combined its travel retail business and China operations, in a bid to “respond to volatile market conditions with agility, and maximize consumer-centric value creation,” according to Cosmetics Business. And in brick-and-mortar news, Neiman Marcus has partnered with The Estée Lauder Companies (ELC) to host a series of “multi-faceted customer events” in honor of Leonard A. Lauder’s Neiman Marcus Award for Distinguished Service in the Field of Fashion. In-store activations will take place across the country, featuring ELC brands.

To catch up on these news stories, click on the links below.

Step Outside Your Comfort Zone, Says L’Oréal USA’s Amy Whang. Whang, President, Maybelline, Garnier, and essie, tells CEW why stretching yourself can be a good career move, based on her own, inspirational career story. (CEW)

The Power Of The Work Wife. Lauren Smith Brody talks all things work wives in her latest Mother Of Wisdom column for CEW. (CEW)

CEW Product Watch March 2025. CEW reporter Polly Blitzer breaks down the month’s beauty newcomers of note. (CEW)

Female Founders On Why Listening To Your Customers Matters. blogher.com spoke with 18 female founders who credit their growth and success to listening to their customers. (BLOGHER)

Unilever Goes Wild. The company has acquired the personal care brand. (UNILEVER)

Hourglass Taps Gracie Abrams As Global Ambassador. The Grammy-nominated singer-songwriter appears in the new ad campaigns for the beauty brand. (GLOBAL COSMETICS NEWS)

John Cena Stars In Neutrogena Sunscreen Ads. Cena will appear in the new “You Can’t See Me” campaign for its Ultra Sheer Face Liquid Mineral Sunscreen SPF 70. (BUSINESS OF FASHION)

CreatorIQ Puts Rare Beauty In #1 Slot. CreatorIQ has shared its top 10 U.S. makeup brands, according to social media buzz, in February. (WWD)

Shiseido Combines Travel Retail And China Operations. The company is hoping this will help it to “respond to volatile market conditions with agility” and “maximize consumer-centric value creation,” according to Cosmetics Business. (COSMETICS BUSINESS)

Neiman Marcus Hosts Customer Events In Honor of Leonard A. Lauder’s Neiman Marcus Award for Distinguished Service in the Field of Fashion. In-store activations will take place across the country, featuring ELC brands. (BEAUTY PACKAGING)