Gabriella TermineFrom celebrity collaborations to social-first campaigns, these developments reflect a dynamic marketplace where creativity, accessibility, and expertise intersect.
Hailey Bieber has teamed up with husband Justin Bieber to launch Rhode x The Biebers, marking a new chapter for Rhode as it expands into “spotwear” ahead of Coachella. The collaboration introduces the brand’s first pimple patches, designed in five playful shapes by Justin, alongside limited-edition updates to existing products. Known for its minimalist skin care approach, Rhode is aiming to blend treatment and creativity with hydrocolloid patches that target blemishes while protecting the skin. The launch also includes a new Peptide Lip Treatment in Caramelized Banana and reimagined under-eye patches, combining clinical ingredients with a more expressive, design-driven aesthetic. (Cosmetics Business)
Hair care brand amika is launching its global campaign, “On Your Wavelength,” celebrating the intuitive, often unspoken connection among stylists, clients, and hair. The campaign intentionally departs from industry norms by spotlighting a professional stylist rather than a celebrity, reinforcing the brand’s stylist-first heritage. Centered on its best-selling treatment portfolio, the campaign highlights both clinical performance and emotional connection, capturing the universal salon experience where stylists translate vague client input into personalized results. The initiative underscores amika’s authority in professional hair care while maintaining its signature joyful and inclusive spirit. (Beauty Launch Pad)
Data firm Beauty Intelligence reports that styling is dominating the textured hair category, driven by the intersection of retail performance and social media visibility. Gels, mousses, edge control, and braid products are outperforming other segments, according to their report titled Textured Hair: Category Heat Index, fueled by tutorial-driven content that turns results into viral moments. Brands such as The Doux and Kiss Colors & Care are leveraging TikTok tutorials to showcase wash-and-go and braid-out results, while viral hits like Mielle Organics’ Rosemary Mint Oil have led to nationwide sell-outs and top shelf placement. Ingredient-led trends, the report states, including rosemary oil and scalp care, continue to boost visibility and performance, highlighting that success in textured hair now relies as much on social-first storytelling as on product efficacy. (CEW)
La Roche-Posay is expanding its presence in the U.S. with a nationwide rollout into 1,460 Walmart stores, making its dermatologist-recommended skin care more widely accessible. Known for medical-grade formulations and its signature Thermal Spring Water, La Roche-Posay draws on 25 years of research and over 750 clinical studies, earning the recommendation of more than 100,000 dermatologists worldwide. As part of the partnership, Walmart pharmacists will receive specialized training to provide personalized skin care consultations, including guidance for patients experiencing skin side effects from medical treatments. This expansion reinforces La Roche-Posay’s mission to make clinically proven skincare accessible while strengthening Walmart’s position as a destination for expert-led beauty solutions. (Global Cosmetics News)
Merit has launched a new expert collective bringing together dermatologists, estheticians, and makeup artists to guide consumers through the crowded beauty landscape. The Merit Collective will provide trusted insights on the brand’s products, share professional application techniques, and offer perspectives on current beauty trends. Members include board-certified dermatologist Dr. Nkem Ugonabo, makeup artists Wayne Goss and Chiho Omae, and estheticians Biba de Sousa and Sophie Carbonari. Since its 2021 launch, Merit has focused on minimalist, everyday essentials, such as its signature foundation and concealer stick, and has expanded into skincare, fragrance, and the Lip Blush range. The initiative reinforces Merit’s commitment to simplicity, expertise, and supporting informed, accessible beauty choices globally. (The Industry Beauty)
American Pacific Group has acquired a majority stake in Dossier, the brand known for creating affordable fragrances inspired by luxury scents such as Le Labo’s Santal 33 and Maison Francis Kurkdjian’s Baccarat Rouge 540. Founded six years ago, Dossier generated an estimated $60 million in annual sales in 2025, achieving 120% year-over-year growth as of February 2026, and ranks as Walmart’s top fragrance brand and the third best-selling at Target. The brand’s accessible pricing and “inspired by” positioning appeal to value-conscious consumers, while retail expansion into CVS, a New York City store, and upcoming launches in Mexico and the U.K. aim to establish Dossier as a standalone player in the fragrance category beyond its dupe origins. (Beauty Independent)
To read more about these stories, click the headlines below.
Hailey and Justin Bieber Debut First Rhode Collaboration Ahead of Coachella
Amika Tunes Into the Salon Chair with “On Your Wavelength” Campaign
Beauty Intelligence Reports on What’s Trending in the Hair Aisle
La Roche-Posay Expands into Walmart with Nationwide Retail Rollout
Merit Taps Dermatologists and Makeup Artists for New Expert Collective
American Pacific Group Banks on Dossier’s Dupe Business in Majority-Stake Deal
