Jenni Baden Howard“Dove might be your grandmother’s soap, but she’s a cool grandmother,” reports Faye Brookman for CEW, in our feature today on Dove’s latest Real Beauty campaign: Beauty Never Gets Old. Featuring 10 inspirational women aged 60-plus, the strategy behind the new campaign is designed to ensure maximum visibility. “The women selected appear on Dove’s social channels and on a billboard in Times Square above Sephora,” writes Brookman. A 30-second TV spot will air on major networks; shorter versions will appear on TikTok and YouTube. Dove has influencers lined up to support the message, and a partnership with “The Golden Bachelorette” is due out in the fall.
In breaking retail news, Dibs Beauty, the makeup brand backed by L Catterton, is due to enter Ulta Beauty stores this month. The company was cofounded by Courtney Shields and Jeff Lee four years ago. In other Ulta Beauty news, premium clean cosmetic brand Ilia is hoping to win over the mainstream market with its entry into the retailer. And in online news, Lab Series has announced its debut at the U..S Amazon Prime Beauty Store. “There is strong momentum in the men’s skincare market driven by an increasingly self-aware male consumer,” said Pierre-Olivier Garcin, Senior Vice President, Global General Manager, Lab Series and Darphin Paris. Meanwhile, in makeup trends, the Italian Siren makeup trend, inspired by actress Monica Bellucci, is having a moment on TikTok.
In market news, Coty has reported revenue of $1.36 billion for Q4 2024, which is lower than the analyst estimate of $1.38 billion. The company reported earnings per share of $.03, which is less than the analyst estimate of $.04 EPS.
Read more on these and other stories at the links below.
Dove Launches Beauty Never Gets Old Campaign. Dove’s latest Real Beauty campaign features 10 women aged 60 and over. (CEW)
Dibs Beauty Enters Ulta. The makeup brand cofounded by Courtney Shields and Jeff Lee is landing at Ulta Beauty. (WWD)
Lab Series Lands At Amazon. The brand is making its debut on the U.S. Amazon Prime Beauty store. (HAPPI)
Ilia Makes Ulta Beauty Debut. The premium clean makeup brand is hoping to make a mainstream impact by launching at the retailer. (BUSINESS OF FASHION)
Coty Reports Results For Q4 2024. The company has reported revenue of $1.36 billion, less than the analyst estimate for revenue of $1.38 billion. (INVESTOR PLACE)
Say Ciao To Italian Movie Star Makeup. The sultry, Italian-inspired makeup look is making waves on TikTok. (BYRDIE)
The Gen A Beauty Rulebook. Beauty Matter reports on the world of Generation Alpha beauty, its influencers, and the reservations surrounding it. (BEAUTY MATTER)
Buffalo Milk Skin Care Launch. On the other side of the pond, the Bufarma range of skincare products has debuted, based on buffalo milk made by Italian family farm owners. Details on the U.S. launch have yet to be announced. (BEAUTY NEWS DAILY)
