At CEW today, we sit down with Maesa CEO Piyush Jain to discover what’s in store this year for the brand incubator renowned for creating luxury-quality, masstige beauty products. “Even at a time when product failures are as high as 70% by some industry estimates, Jain has piloted the incubation of some of the buzziest brands in beauty,” reports Faye Brookman for CEW. “Simultaneously, he has created an incredible and diverse leadership team that is leveraging Maesa’s entrepreneurial roots and complementing it with best-in-class beauty industry experience and expertise.” 

In breaking news from The Estee Lauder Companies, after announcing yesterday that it will cut up to 7,000 jobs after sales dropped by 6% in Q2 2025, the company has launched its ‘Beauty Reimagined’ strategy and a new executive team. Amongst the key executive changes, Jane Hertzmark Hudis has been appointed to the new role of Executive Vice President, Chief Brand Officer, and will report directly to Stéphane de La Faverie, ELC President and Chief Executive Officer. According to WWD, the company’s 24 brands will be “organized by category clusters,” reporting to Hertzmark Hudis.

In international news, The Women and Equalities Committee (WEC) in the UK has launched an inquiry into female entrepreneurship, paying particular attention to the barriers faced by women launching and growing businesses. It will look at obstacles specific to different business sectors, best practices, and “consider government measures to support women-led enterprises,” reports the website HR Review. Meanwhile, in an article inspired by Forbes, six inspiring female founders in the sustainability sector share their essential mental health strategies at One Green Planet.

Closer to home, Laura Geller has launched the “Who Hasn’t?” campaign, aimed at destigmatizing conversations around aging, as the brand re-enters Ulta. The initiative features female founders including Linnie Gold of Nosh NYC, Renee Greenstein of Women With Control, and Ami Richter of Lug.

In scent news, Tina Chen Craig is expanding her U Beauty range into fragrance. Proem by U Beauty was created by master perfumer Jérôme Epinette. Meanwhile, the first arthritis-friendly beauty range has launched. Tilt Beauty was founded by 21-year-old Aerin Glazer, inspired by her struggles to open and use most makeup products after being diagnosed with psoriatic arthritis. The inclusive range of makeup staples has been ergonomically designed, with inclusivity in mind.

Read more about these and other stories at the links below.

Maesa CEO Piyush Jain Sits Down With CEW. Jain reveals what’s ahead for the brand incubator behind some of beauty’s buzziest masstige brands. (CEW)

Big Change At The Estee Lauder Companies. After announcing up to 7,000 job cuts amid a drop in sales of 6% in Q2 2025, the company has launched its ‘Beauty Reimagined’ strategy and a new executive team. (WWD)

UK Launches Inquiry Into Female Entrepreneurship. The inquiry is being led by the Women and Equalities Committee (WEC). (HR REVIEW)

Six Female Founders Share Their Mental Health Strategies. One Green Planet has published an article inspired by Forbes, focusing on female founders in the sustainability sector. (ONE GREEN PLANET)

Laura Geller Beauty Launches Who Hasn’t? Campaign. The initiative is designed to destigmatize conversations around aging. (GLOBAL COSMETICS)

U Beauty Debuts Scent. Tina Chen Craig, founder of U Beauty, has launched her first fragrance for the range, Proem. (VOGUE)

Arthritis-Friendly Beauty Has Arrived. Tilt Beauty, founded by Aerin Glazer, offers everyday makeup essentials ergonomically designed for ease of handling and application. (BEAUTY NEWS DAILY)