Charlene Patten on How Not Lose Brand Soul

Not Your Mother’s Charlene Patten on Scaling Without Losing Soul

Keeping social media in house, meeting unmet needs, and listening to consumers helps keep Not Your Mother's one of the fastest growing hair care brands in the market.

This content is exclusively open to CEW Members

Join CEW for unlimited access to articles, industry reports, and more.

Benefits include:

  • Invitations to members-only industry events
  • Connect with 8,000+ industry contacts globally
  • CEW Beauty News & proprietary trend reports
  • Exclusive networking opportunities

Sign Up

Related Articles

Sign up for CEW's daily newsletter

Stay ahead of the latest beauty trends, market shifts, executive updates, and career advice.

Required fields