Jenni Baden HowardBrea Fullerton is a shining example of how staying laser-focused in business can lead to long-term success. Today at CEW, the founder of the Atlanta-based indie jewelry cleaning brand Shinery talks about how she has built a range of six SKU’s which is now sold in more than 3,000 doors nationwide, including 100 Nordstrom stores. “The brand has an ongoing partnership with QVC and is Amazon’s top-searched brand name for jewelry cleaners,” writes CEW reporter Kavita Daswani, who sat down with Fullerton.
Also at CEW, we have a preview of a new report from NIQ on the major fragrance trends that blossomed in 2024. “Fragrance is quite unique in that it is seeing growth across both online and in-store outlets,” writes Melissa Hago for CEW. “It’s one of the few beauty categories to show growth in-store, as well as being one of the fastest growing online categories.”
Speaking of consumer trends, Spate reports a surge in demand for magnesium body care products in its new popularity index. According to Spate, creams and oils containing the ingredient are the fastest growing in the moisturizing body product category. Magnesium is strongly associated with nighttime routines, with the hashtag #bedtimeroutine averaging 44.9K per week. In other body care news, Credo Beauty launched Credo Body Care yesterday. Ten years in the making, the hero ingredient of the line-up is Sugar Kelp extract, ethically harvested through regeneratively-farmed kelp in Maine.
Following the announcement that Kecia Steelman has taken over at helm as Ulta Beauty CEO, succeeding Dave Kimbell, WWD has interviewed Steelman about her new appointment. “It’s been a crazy 24 hours, that’s for sure, but it’s been really exciting at the same time,” she said.
In brick-and-mortar news, Molton Brown has opened the doors to its first store in Indonesia. Located in Ciputra World Surabaya, a shopping center in the country’s second-largest city, it includes an interactive ‘fragrance playground’.
Read more about these and other stories at the links below.
A Shining Example Of Indie Success. Brea Fullerton, CEO and founder of Atlanta-based jewelry cleaning range Shinery, talks to CEW about how she built her brand, which is sold in more than 3,000 doors nationwide. (CEW)
NIQ Reveals Fragrance Trends Of Note. CEW has a preview report of the major fragrance trends revealed by NIQ. (CEW)
Kecia Steelman Talks About Her New Role. The new Ulta Beauty CEO has given an exclusive interview to WWD. (WWD)
Magnesium Body Care Is Booming. Spate’s new popularity index reveals that it is the fastest-growing trend in moisturizing body products. (HAPPI)
Credo Launches Body Products. Credo Body Care has dropped, based on Sugar Kelp extract. (CREDO)
Molton Brown Opens First Store In Indonesia. It features an interactive ‘fragrance playground’ and is located in Ciputra World Surabaya. (COSMETICS BUSINESS)
Class Action Lawsuits Filed Against CeraVe and L’Oréal. Beauty Packaging reports that they involve allegations regarding high levels of benzene. (BEAUTY PACKAGING)
15 Beauty Brands Share Their New Year Forecasts. Brand founders and executives reveal their sales projections for 2025. (BEAUTY INDEPENDENT)
