NIQ: Fragrance Growth in 2024

NIQ: Fragrance Continues to be a Bright Spot for the Beauty Industry

Fragrance has seen a strong surge in growth, as more consumers integrate perfume and colognes into their daily routines. Typically, over 40% of fragrance sales happen in the last 12 weeks of the year, with the average US shopper spending a whopping $76.6, which is close to 50% more than other beauty categories.

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