Today at CEW, Larissa Jensen, Senior Vice President, Global Beauty Industry Advisor at Circana, discusses the company’s prediction that the generational impact on beauty  market trends will positively drive momentum this year. “Even as economic sentiment declines, U.S. consumers continue to turn to beauty products, and the industry outlook is positive for 2025,” writes Jensen, in our special report.

Nordstrom has announced that it will unveil an in-store SkinSpirit med spa in February at its New York flagship. The “shop-in-shop treatment space” will be located in the Beauty Haven area of the store. “There’s new innovation happening, and this is a continued evolution of making things more accessible to the customer,” said Debra Redmond, Vice President and Division Merchandise Manager, Beauty at Nordstrom. “We’re filling in that gap for them.”

In investment news, the clean fragrance brand Lake & Skye has been acquired by its long-time investor, Tru Fragrance. Courtney Somer, Lake & Skye founder and former CEO of the brand, will become Chief Creative Officer, with Roxann Blasz taking on the role of President. Meanwhile, the private equity firm Auréa Group, which owns The Body Shop, has invested in the hair care brands Zenagen and ACT/IVas as part of its beauty portfolio expansion. 

The FDA has proposed a standardized testing method for identifying asbestos in talc cosmetics. The proposal falls under the agency’s remit to meet the requirements of section 3505 of the Modernization of Cosmetics Regulation Act of 2022 (MoCRA).

Catch up on these news stories at the links below. 

Circana’s Positive Outlook For Beauty In 2025. Larissa Jensen, Senior Vice President, Global Beauty Industry Advisor, Circana, reports for CEW on the way generations will impact market trends to drive momentum in the year ahead. (CEW)

Nordstrom Partners With SkinSpirit To Open In-Store Med Spa. Located in the New York flagship store’s Beauty Haven area, it will open next month. (WWD)

Lake & Skye Acquired By Tru Fragrance. The clean fragrance brand has been fully acquired by the incubator, with Lake & Skye founder Courtney Somer transitioning to the role of chief creative officer. (BEAUTY INDEPENDENT)

Auréa Group Acquires Zenagen and ACT/IVas. The acquisitions are part of its beauty portfolio expansion. (COSMETICS BUSINESS)

FDA Proposes Standardized Asbestos Testing Method. The proposal falls under the agency’s remit to meet the requirements of section 3505 of the Modernization of Cosmetics Regulation Act of 2022 (MoCRA). (BEAUTY PACKAGING)