Andrea NagelFrom legacy franchises finding new formats to younger audiences changing how they approach aesthetics, the industry is being pulled toward simpler, more flexible, and more personalized ways to engage.
Bath & Body Works is broadening its retail footprint through a new collaboration with Ulta Beauty, bringing a selection of its best-known personal care and home scent products to more than 600 Ulta locations nationwide and online beginning July 12. The assortment will feature fan-favorite fragrances, hand care, candles and home fragrance offerings, along with select exclusive items created for the launch. The move is part of Bath & Body Works’ ongoing effort to reach shoppers beyond its own stores and digital channels, following positive results from previous third-party retail initiatives. For Ulta Beauty, the addition enhances its assortment in self-care and home fragrance categories while attracting a wider range of consumers. (Global Cosmetics News)
Meanwhile, supplement brand Lemme is preparing for its next phase of growth as it looks to strengthen its position in the global wellness market. Founded by Kourtney Kardashian Barker and longtime friend Simon Huck, the company has differentiated itself through an experience-driven approach that combines science-backed formulations with appealing flavors, playful branding, and pop-culture relevance. Following a year of significant sales growth, Lemme is expanding both its retail presence and product assortment to reach a broader audience. The founders attribute the brand’s momentum to their longstanding personal interest in health and nutrition, as well as a deliberate development process focused on product quality, efficacy, and consumer engagement. By blending wellness with accessibility and enjoyment, Lemme aims to become a leading destination for women’s health worldwide. (Cosmetics Business)
Adding to the momentum in wellness and self-care, men’s grooming brand Onside is aiming to capitalize on growing consumer interest in personal care among younger male shoppers. Backed by professional athletes Jayson Tatum and Jude Bellingham, the newcomer launched nationally at Target earlier this year with a collection spanning body, hair, and facial care. The line emphasizes performance-focused formulas, elevated scent profiles, and accessible pricing, positioning itself between mass-market staples and luxury grooming brands. Early traction has been driven by products such as its multifunctional body spray, while plans include athlete-inspired fragrance collections and potential expansion into adjacent categories. As demand for men’s grooming continues to rise, Onside is building its identity around everyday performance, wellness, and approachable self-improvement. (Beauty Independent)
Clinique is extending its iconic Black Honey franchise into a new category with the launch of its first nail polish in the signature sheer berry shade, broadening a lineup that has already been reimagined across multiple lip and eye formats since its original debut in the early 1970s. The brand, which saw renewed cultural momentum as younger consumers rediscovered the shade through social media, is packaging the release as part of a limited-edition collection that also includes complementary makeup products. Rather than treating this as a standard category entry, the company is positioning it as a way to express a recognizable beauty identity across the full look, from lips to fingertips. (Glossy)
A new analysis of younger aesthetics consumers shows that Gen Z is reshaping how people enter medical beauty, with many moving directly into injectable treatments rather than starting with lower-intensity services. The findings, based on patient spending patterns tracked by Guidepoint Qsight, highlight how this group approaches aesthetic care with a more decisive mindset, often bypassing traditional consultation-heavy pathways. Neurotoxin treatments such as Botox and Dysport remain the most common entry point, while other popular services include laser hair removal, weight-management medications, and skin-rejuvenation facials. Spending tends to be modest per visit but accumulates through repeat appointments, with a subset of patients driving significantly higher annual value. The report suggests that practitioners who focus on retention and early experience may be best positioned to build long-term engagement with this demographic as their participation in medical aesthetics continues to grow. (Beauty Matter)
To read more about these stories, click the headlines below.
Bath & Body Works Expands Distribution Through Ulta Beauty Partnership
Ingestibles Brand Lemme’s Game Plan To Be A Global Leader In Women’s Health
Jayson Tatum- And Jude Bellingham-Backed Onside Plays To Win In Men’s Personal Care
Exclusive: Clinique Expands The Black Honey Franchise To Nail Polish
Gen Z Is Skipping Straight To The Needle
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