The CEW May 2024 Product Watch has dropped, showcasing this month’s most noteworthy beauty newcomers. Reporter Polly Blitzer breaks down the trends, ingredients, and science behind the buzz, from sheer, sun-kissed makeup pigments to the next-gen technology behind Dyson’s new styling tool which protects the hair and scalp. In the spotlight, too, are the beauty products that serve double duty as fashion accessories, and a waterproof, radiance-boosting foundation from Fenty Beauty. Rihanna, its founder, is currently promoting the brand in China, where it debuted this spring, at a “Fenty Beauty Alley Pop-Up.”

In breaking news, L’Oréal will unveil its latest tech innovations today, at Viva Technology Paris 2024. They will include state-of-the-art skin and hair diagnostics; a GenAI-powered personal beauty assistant; a GenAI Beauty Content Lab, called CREAITECH, destined to augment creativity; an infrared light hair dryer; and a new, micro-resurfacing skin care device. In addition, L’Oréal will reveal an advanced, human skin-like technology platform for product testing and scientific research. “To be the leader in beauty today, you must be the leader of Beauty Tech,” said Barbara Lavernos, L’Oréal’s Deputy Chief Executive Officer in charge of Research, Innovation and TecTechnology.

In other tech news, Clarins has launched Clara, its new customer-care bot, at its U.S. website. Billing it as the first of its kind in prestige beauty, Clarins is trialing the bot — which is powered by Microsoft secure and Enterprise-grade Azure OpenAI Service — in America, before rolling it out worldwide. “While we highly value human interactions with customers, we have naturally seized the opportunity offered by generative AI to go one step further and improve the quality of service of our customer care,” said Laurent Malaveille, the company’s Chief Digital and IT Officer.

In market news, Waldencast, the global multi-brand beauty and wellness platform, has reported $68.3 million in net revenue for Q1 2024. Meanwhile, stock in Oddity Tech (ODD) has dropped following a report by short seller Ningi Research.

Read more about these stories and others at the links below.

The CEW May 2024 Product Watch Has Dropped. Reporter Polly Blitzer showcases this month’s most noteworthy newcomers in beauty. (CEW)

Rihanna Visits China For Fenty Beauty. The singer’s makeup brand is hosting a “Fenty Beauty Alley Pop-Up” in China, where it launched at Sephora in February. (WWD)

L’Oréal Unveils The Future Of Beauty. The company will reveal its newest tech innovations at Viva Technology 2024 in Paris, today. (L’OREAL)

Clarins Trials Customer Care Bot In U.S. The company is testing “Clara” in America, before rolling it out globally. (HAPPI)

Waldencast Reports Q1 2024 Results. The global multi-brand beauty and wellness platform has reported $68.3 Million in net revenue for Q1 2024. (GLOBAL NEWSWIRE)

Oddity Tech Stock Drops. The fall follows a report by short seller Ningi Research. (TRADING VIEW)

Glow Recipe’s Sarah Lee and Christine Chang Talk Business. CEW reporter Victoria Kirby interviews the brand co-founders and CEW Award Honorees. (CEW)

Gen-Z-Loved Chinese Makeup Brand Arrives In US. Flower Knows, the popular Chinese cosmetics brand, is making its U.S. debut at Urban Outfitters. (BEAUTY INDEPENDENT)