Dolce & Gabbana Eye Dare You! Multi-Finish Eyes & Cheeks Palette

Dolce & Gabbana Beauty is launching a limited-edition palette that houses 12 matte and metallic shades, biodegradable glitter, and 3-D effects for eyes and cheeks. “The palette features hypnotic shades, thought for those who like to dare with bold, selfie-ready looks,” according to the brand. The black lacquer case is a fashion accessory on its own, complete with a gold logo inspired by the fashion house’s handbags, plus a detachable chain. To help launch the palette, the brand partnered with models and creators to create their own bold looks as a dare. Partners included Letizia Marcondes, Olga Dann, Leilani Green, Celine Bernaerts, and Danielle Marcan, among others. Launched May 1, the palette sells for $89 and is available at and


Dior Addict Shine Limited-Edition Refillable Lipstick Cases and Lipsticks

Dior is introducing five new shades to its iconic Dior Addict lipstick range, along with a trio of collectible Dior Addict cases. The limited-edition cases feature subtle reinterpretations of Dior’s signature Oblique logo and nods to the fashion house’s cannage pattern and silk scarf designs. Dior Makeup Creative and Image Director Peter Philips developed five new high-shine shades, including soft pastels like lilac and brown and vibrant coral and pink. “Whether you are a color addict, a shine addict or a fashion addict, this new launch contains colorful combinations with delectable shades that fulfill every look for every mood,” Philips said, noting that the shades are “sweet but not shy.” To promote the collection, Dior launched a new campaign featuring actress Anya Taylor-Joy and K-Pop singer Jisoo. Directed by Dan Beleiu and shot by Ben Hasset, the campaign is intended to “invite women to express their own shine attitude and assert their radiant personality freely,” according to the brand. The cases are sold separately and are compatible with all Dior Addict Shine lipsticks and refills. Launched May 1, the refillable cases sell for $52; lipstick refills are available for $37 at and


Dyson Supersonic Nural Hair Dryer

Dyson’s latest styling tool comes equipped with a new scalp-protection mode with LED lights that change color, depending on the distance the dryer is from your head. The Dyson Supersonic Nural hair dryer also has a pausing motion-sensing pause function to automatically deactivate the heater and decrease airflow when you are in between styling passes. “From our research into the science of hair, we know that there is a connection between the quality of hair and a healthy scalp. The scalp tissue comprises different layers, with the outermost layer serving as a barrier against external stressors. But when your scalp is damaged, moisture loss can occur, a key factor in our development of the Scalp protect mode feature. This helps to maintain scalp moisture levels, prevent over drying and allows for gentle drying,” said Shawn Lim, Head of Research at Dyson. The dryer comes with five attachments: a wide-tooth comb, flyaway attachment, wave and curl diffuser and other styling hairs to direct air flow.  Launched May 1, the hair dryer sells for $499.99 and is available at and


Fenty Soft’Lit Naturally Luminous Longwear Foundation

Fenty is adding another longwear foundation to its line with a lightweight, waterproof formula designed to mimic the skin-glowing effect of golden hour. “We created that special level of radiance mixed with the high-performance wear Fenty Beauty foundation is known for,” says Fenty founder Rihanna, adding that her team spent a lot of time perfecting the formula to create the amount of luminosity without looking greasy. The medium-coverage formula features skin-forward ingredients like antioxidant kakadu plum extract to brighten skin and improve tone and moisture-rich Cyperus papyrus leaf cell extract. Launched May 1, the foundation sells for $40 and is available in 50 shades at and


Fragrance Du Bois Sirène Extrait de Parfum

New to the United States market, Fragrance Du Bois is a niche French fragrance house founded by three design and fashion veterans in 2013 to create a unique collection of fragrances blended by independent perfumers. Sirène, a floral fragrance blended by Japanese perfumer Nanako Ogi, who has a background in chemistry and trained at Givaudan Perfumery School. Sirène features notes of cherry, pepper, oud, and incense inspired by Japanese folklore and nature. “This empowering scent is a blend of mystery and sensuality, offering an invitation to a journey of self-discovery and growth,” the brand says, adding that the scent is designed to evoke each wearer’s “inner Sirène” and unlock the essence of empowerment. The scent’s gold-plated glass flacon features a Swarovski crystal-adorned cap for a regal touch. Launched May 1, the fragrance sells for $355 and is available at


La Mer The Deep Purifying Mask

La Mer is adding a creamy, cooling, detoxifying mask to its lineup, featuring a Pretoxifying Ferment to help clarify skin and the brand’s signature Miracle Broth. “At its heart, a powerful Marine Enzyme works to support skin’s balance while deeply renewing it. Discovered deep within hydrothermal vents in the Pacific Ocean, it is renowned for its ability to resist the impacts of stress and toxins. This intensive ferment is enriched with bamboo charcoal, sea salt and antioxidants and helps clear impurities and encourages softer, more supple, polished looking skin,” according to the brand. The product comes with an application brush. Launched May 1, the mask sells for $170 and is available at, Sephora, Saks Fifth Avenue, and prestige retailers. 


LolaVie Sculpting Paste

LolaVie adds a new styling product to its line up with the introduction of a medium-hold, lightweight paste that helps deliver a natural hold for all hair types. Staying true to the brand’s mission to create plant-based products, the Sculpting Paste contains a proprietary complex of bamboo, birch, and sugar maple saps plus kale, carrot, and lemon peptides to help shape hair with a light hold, touchable finish and no greasy residue. “LolaVie has a new addition to the fam and I’m so excited about this one! It’s taken over a year to get it just right and all my friends have used every one of my samples for the past year and are loving it. I hope you do too,” Aniston shared on social media. While the brand has not launched a full-scale campaign, Aniston’s friends paid tribute to the launch on Instagram. Jimmy Kimmel posted a photo of the product bottle on his head along with the caption, “Thank you Jen. My hair absolutely loves this Lolavie sculpting paste.” Launched May 1, the sculpting paste sells for $29 and is available at


MAC Stack Legit Lift Lash Primer

The M.A.C Stack franchise is expanding with lash primer. “M.A.C. Stack is all about stacking your lashes to create a completely customized lash look, from natural to next level,” Rachel Lockett, Vice President, Marketing at M.A.C. North America told CEW. “The M.A.C Stack Legit Lift Lash Primer is a new, innovative supporting act to create volume, length, lift and hold for lashes.” The silky-serum formula, blended with castor oil, pro-vitamin B5 and a patented ClayWax Complex, delivers clean and clump-free lashes prepped for maximum stackability and primed to lock in the benefits. The primer also features a curler-shaped brush to help coat and curl each lash. To build awareness, the brand seeded the primer and M.A.C mascaras to creators and launched an integrated paid media campaign featuring visually impactful assets and used the images for visibility at point of sale to showcase the full MACStack lineup.” Launched May 2, the lash primer sells for $28 and is available at M.A.C locations and at


Maybelline New York Sunkisser Multi-Use Liquid Blush and Bronzer

Maybelline is launching a multi-use liquid blush and bronzer featuring a sheer, blendable range of rosy tints and warm tawny hues designed to melt into skin on eyes, lips and cheeks. Infused with vitamin E, and available in 10 long-wear shades, the collection is meant to be mixed and matched to “create any look from a natural flush to a dimensional lit-from-within glow. Sunkisser Blush delivers glowy, sunkissed cheeks year-round that last, no vacay needed,” according to the brand.  Launched May 1, the blush-bronzer sells for $11.99 and is available at Maybelline, Amazon, and mass-market retailers.


Mother Science Retinol Synergist

The biotech skin care brand spent over six years developing Malassezin, conducting four clinical trials to prove the efficacy of its proprietary Malassezin technology. According to the brand, the patented ingredient is 10 times more powerful than vitamin C and provides stronger protection against free-radical damage while mitigating the harshness of retinol. “During our extensive research of Malassezin, we discovered that it has many incredible properties for skin renewal and targeting global aging concerns, one of which is wrinkle reduction,” Mother Science Co-Founders Mike Einziger and Ann Marie Simpson-Einziger shared in a statement. “As our second debut product, we are excited to pair it with the gold standard in anti-aging to create the next generation of retinol.” The formula contains encapsulated retinol, along with a concentrated mix of ceramides and fatty acids to help restore the skin barrier and boost hydration. Launched May 1, the serum sells for $96 and is available at

Olay Cleansing Melts

Olay is launching its biggest innovation in facial cleansing in 20 years, a water-activated cleansing square format. “Facial cleansing hasn’t been updated in decades, leaving women with options that are either too harsh or too gentle to clean effectively. We’re just getting warmed up driving awareness for Olay Cleansing Melts. saw our biggest waitlist ever on the site with over 30,000 signed up to receive the product first. We sold out in less than three hours, our fastest sell-out on site. Olay Cleansing Melts are back in stock now on and available for preorder across Amazon and,” said Stephanie Headley, Senior Vice President of Global Olay and Skin Care at P&G Beauty. Each dehydrated square of cleanser contains nearly two miles of fiber threads composed of eight concentrated ingredients that are dosed for a single-use wash. Upon contact with water, each square dissolves into a thick microbubble-packed lather designed to cleanse, tone and refresh skin in one step. The product is available in three varieties: vitamin C, retinol and hyaluronic acid. Launched May 1, the cleansing melts sell for $9.99 (box of 32) and $4.99 (box of 12) and are available at, Amazon and


Philosophy Dose of Wisdom Dark Circle Brightening Eye Cream

Following the launch of Philosophy’s award-winning Dose of Wisdom Bouncy Skin Reactivating Serum, the brand is expanding its Dose of Wisdom franchise with the brand’s first universal eye cream that targets all dark circles with a patented oxygen booster technology, vitamin C, and hyaluronic acid. “At the heart of our brand is a deep commitment to science and research, and this is exemplified by Dose of Wisdom Dark Circle Brightening Eye Cream,” said Dr. Florante Ricarte, Scientific Communications Director at Philosophy Global. “Our dedicated scientists studied the underlying mechanisms that lead to periorbital circles and developed a comprehensive approach to target their root causes.” Launched May 1, the eye cream sells for $56 and is available at and


Saie Dew Bronze Soft-Focus Liquid Bronzer

Building on the success of Saie’s best-selling Dew Blush, the brand is launching a bronzer version for summer with buildable pigments designed to melt into skin with a dose of hydration. The liquid-cream formula, available in six shades, is infused with moisturizing plant-derived glycerin, soothing evening primrose, and skin-blurring silica. “Inspired by summers in California, I wanted to reimagine what liquid bronzer can be, making it both nourishing, blendable and effortless. I’m not a makeup artist, so I want that soft-sculpted, soft-focus bronzed look without the intricate steps,” said Saie CEO and Founder, Laney Crowell. “Dew Bronze is so easy to apply, mistake-proof, and melts in beautifully. I can’t get enough of Stinson, my favorite California beach and now my favorite Dew Bronze shade,” Crowell added. Launched May 14, the bronzer sells for $25 and is available at and


SkinCeuticals Clear Daily Soothing UV Defense SPF 50

Skinceuticals is expanding its award-winning sunscreen portfolio with a new formula containing a transparent blend of minerals and chemicals that works for all skin tones and soothes and hydrates sensitive skin while reducing redness. “This isn’t just sunscreen, it’s a breakthrough for sensitive and redness-prone skin,” said Jaclyn Marrone, SVP of Marketing at SkinCeuticals. “This new hybrid-filter, broad-spectrum SPF offers a comprehensive defense against UVA/UVB exposure, while helping to minimize skin inflammation symptoms such as redness, dryness, and discomfort.” The brand’s patented Netlock UV technology helps evenly distribute UV-filters and delivers a non-greasy finish. “To launch the product and encourage trial, disseminated a large media and influencer mailer, reaching over 500 recipients across the U.S.,” Marrone added. The sunscreen is infused with 2.5% tripeptide and 0.5% bisabolol to reduce sun-induced inflammation and redness, along with 7% Glycerin for hydration and protection. Launched May 1, the sunscreen sells for $54 and its available at doctors’ offices nationwide and