Jenni Baden HowardIn executive headlines, Supergoop! has appointed former Amazon beauty executive Melis del Rey as its new CEO and Board Director, effective December 8, to lead its ‘next era of growth’. “Del Rey brings more than two decades of experience in beauty and consumer products to the sunscreen company, with expertise in brand-building, beauty technology innovation and scaling businesses with strong retail partnerships,” reports Cosmetics Business. Meanwhile, it’s been announced that Lucia Perdomo-Ruehlemann has stepped back from her role as President of Saie. Having started in the position in 2022, Perdomo-Ruehlemann will remain as an adviser to the brand.
At CEW, we have a special report on the launch of CEW’s Inaugural Innovators Program Celebrating Women in Beauty Science. Held at The Dream Downtown on Wednesday evening, November 19, the cocktail celebration featured a keynote from Alexis Androulakis and Dr. Christina Andoulakis, the beauty science educators otherwise known as The Lipstick Lesbians, who boast 518K followers on Instagram. “Androulakis informed more than 100 beauty and cosmetic science executives that not only is beauty both an art and a science, but today, it is also social,” reports CEW’s Andrea Nagel. “The sentiment resonated among the crowd who had gathered to celebrate 31 women in beauty science for CEW’s inaugural Innovators program, one that recognizes the women driving sustainability, R&D, and formulation — women who don’t typically get the spotlight.”
Also here at CEW, we reveal the findings of Traackr’s latest report on the #Over40Beauty creators and brands blazing a trail in beauty right now, and don’t miss the CEW Product Watch November 2025. “Think limited editions and strategic extensions designed to leverage Q4 momentum,” writes CEW reporter Polly Blitzer.
In financial news, Mastercard and L’Oréal have partnered to launch the L’Oréal Mastercard BusinessCard, designed to create a more inclusive digital economy. Meanwhile, Bath & Body Works’ share price has dropped following the announcement that the brand has come up with a turnaround plan in light of softer sales. “Recently, the stock has experienced significant turbulence, dropping 32.5% over the last week and a dramatic 60.8% year-to-date,” according to Yahoo! Finance.
Borghese, the Italian heritage skin care brand, is entering Nordstrom, as part of “the brand’s continued return to prestige retail,” according to Happi.
Read more about these news stories by clicking on the links below.
Supergoop! Taps Melis del Rey As Its New CEO And Board Director. “Gregory Polcer, who has been serving as Supergoop!’s Interim CEO since May, will work with del Rey to ensure a smooth leadership transition. He will continue to serve on Supergoop!’s Board of Directors,” reports Cosmetics Business. (COSMETICS BUSINESS)
Saie’s Lucia Perdomo-Ruehlemann Steps Back As President. “After much thought and reflection, I’ve made the decision to step down as president of Saie, effective September 1 2025,” Perdomo-Ruehlemann wrote in an email to staffers, WWD reveals. “It has been an honor to help build this brand alongside such an extraordinary team, partners, and community. As Saie continues into its next chapter of growth, I’ll remain an advisor and a proud supporter of all that’s ahead.” (WWD)
The Lipstick Lesbians Keynote At CEW’s Inaugural Innovators Program Celebrating Women in Beauty Science. “The way people interact with innovation — the way they judge it, misunderstand it, or celebrate it — is happening in public, in real time, in feeds that move faster than regulation,” said Alexis Androulakis, one half of the beauty science educator duo, known as The Lipstick Lesbians. (CEW)
Traackr Reveals #Over40Beauty Trailblazers. Neutrogena, Estée Lauder, and L’Oréal Paris are among the brands who have seen notable gains in achieving traction with mature creators. (CEW)
CEW’s Product Watch November 2025 Drops. The newcomers of note include Glossier’s Balm Dotcom in Hot Cocoa and Cookie Butter, holiday special editions. (CEW)
L’Oréal Mastercard BusinessCard Launches. “Our mission is simple – Mastercard is the force for good for small and medium enterprises (SMEs). We are dedicated to bringing SMEs into the digital economy and turning passion into profit,” explained Mark Barnett, global head of Small and Medium Enterprises at Mastercard. (BEAUTY PACKAGING)
Bath & Body Works’ Share Price Drops. “This has caught the attention of both cautious and opportunistic investors,” reports Yahoo! Finance. (YAHOO! FINANCE)
Borghese Enters Nordstrom. “The move reflects the broader momentum behind heritage labels modernizing for today’s luxury consumer, said the company,” according to Happi. (HAPPI)
