Today at CEW, we spotlight a new Euromonitor report which reveals the six main drivers shaping the future demographics of beauty and personal care consumption. “According to the Pew Research Center, the demographic landscape of the United States is shifting dramatically,” says the report. “These demographic shifts are already influencing consumer behavior. By 2055, Hispanic, Black, Asian and Pacific Islander, mixed-race, and other ethnic groups are projected to make up 50% of the population. This evolving diversity will be accompanied by another major change: by 2034, older adults will outnumber children for the first time in U.S. history.”

Oddity Tech has reported record Q3 sales. Across every metric, its results exceeded financial guidance for the third quarter ended September 30, 2024, and has raised the full year 2024 outlook. “The beauty industry is transforming, and we believe ODDITY is leading this transformation,” says Oran Holtzman, CEO and co-founder of ODDITY. Meanwhile, following a strong Q2, e.l.f. Beauty has increased its sales and earnings forecast. The company’s net sales increased 40 percent to 301.1 million dollars in the second quarter, and its first half net sales rose by 45 percent to 625.6 million dollars. “Q2 marked another quarter of consistent, category-leading growth,” commented Tarang Amin, chairman and CEO of e.l.f. Beauty.

In fragrance news, French perfumery house Henry Jacques has partnered with couple and creative partners Heron Preston and Sabrina Albarello for the launch of its second In All Intimacy collection. The two scents, Heron by Henry Jacques and Sabrina by Henry Jacques, start at $1,370 each. Meanwhile, Kenneth Cole has captured the ‘infectious rhythm and vibrant energy’ of New York City in its new Hyper Violet de Parfum, created by IFF perfumer, Yves Cassar.

In investment updates, the newly formed Next8 Investments — founded by Edward Connaghan and Denise Russell, previously “brand architects” for Olaplex and K18 — has bought the premium U.S. skin care brand Matter of Fact, in advance of what it says will be a global rollout.

Catch up on these and other stories at the links below.

Euromonitor Reports On The Demographic Shifts Impacting U.S. Beauty. According to the new report, the demographic landscape of the United States is shifting dramatically, which is already influencing consumer behavior. (CEW)

Oddity Tech Reports Record Q3. Sales for the third quarter ended September 30, 2024 exceeded expectations across every metric, raising the full year 2024 outlook. (MARKETS INSIDER)

El.f. Beauty Sales Keep Rising. For the second quarter, e.l.f. Beauty’s net sales increased 40 percent to 301.1 million dollars. (FASHION UNITED)

Next8 Investments Buys Matter of Fact Skin Care. The beauty incubator’s founders are Edward Connaghan and Denise Russell, previous “brand architects” of Olaplex and K18 hair care. (COSMETICS BUSINESS)

Heron Preston And Sabrina Albarello Collab With Henry Jacques. The couple have partnered with the French perfumery house for its second In All Intimacy range. (WWD)

Kenneth Cole Bottles New York’s Vibrant Vibe. The new Hyper Violet de Parfum is designed to capture the ‘infectious rhythm and vibrant energy’ of the city. (HAPPI)

KOBA Splashes Into Face Care. The French skin care range has unveiled its Ezali Face Care Collection. (BEAUTY NEWS DAILY)