How to spot a fleeting fad from a lasting trend? Today at CEW, we spotlight a new report from ReVuze which breaks down cosmetics products with staying power. By taking into account a range of key variables, ReVuze assesses whether or not the success of a product is likely to be lasting or short-lived, across all categories — for example, the jelly and lip face products trending right now — and offers insights that help brands make data-driven decisions.

In breaking news, L’Oréal has reported a sales growth of 6% in the nine months ended September 30. The company announced sales of 32.40 billion euros, and growth at constant exchange rates at 8.1 percent. “In a context that continues to be marked by economic and geopolitical uncertainties, we remain confident to achieve another year of growth in sales and operating profit and are preparing our own beauty stimulus plan for 2025,” Nicolas Hieronimus, CEO of L’Oréal, said in a statement.

Haut Drop, a new TikTok trend-led e-tailer, has made its debut on TikTok Shop. It aims to translate trends to sales on the platform within as a little as three days, and is launching with a travel set of brand bestsellers. Meanwhile, in hair care, former Creme Of Nature executive Teneya Gholston has created Texture Crush, a new textured hair brand with a focus on heat styling and protection. “It was important to bring heat styling products to the forefront because women aren’t as scared of heat as they used to be,” commented Gholston. “I just thought that was a different conversation to have and lean into. I don’t feel like there was really a textured or a Black-owned brand really speaking to her.”

After a sellout success at Sephora in the UK, London-based dermatologist Dr Sam Bunting is to host the first pop-up event for her eponymous skin care range. The range went on sale online and at the Newcastle Sephora store last month, selling out of its hero SKUs in a reported two weeks.

Read more about these and other stories at the links below.

ReVuze Distinguishes The Hype From The Trends. A new report from ReVuze assesses whether or not the success of a product is likely to be lasting or short-lived. (CEW)

L’Oréal Records 6% Sales Growth In First Nine Months. L’Oréal has reported a sales growth of 6% in the nine months ended September 30. The company announced sales of 32.40 billion euros, and growth at constant exchange rates at 8.1 percent. (FASHION UNITED)

Haut Drop Makes TikTok Debut. The new TikTok trend-led e-tailer aims to translate trends to sales on the platform within as a little as three days. (WWD)

Teneya Gholston Launches Texture Crush. The former Creme Of Nature executive has focused her new textured hair brand on heat styling and protection. (BEAUTY INDEPENDENT)

Dr Sam Bunting Is A Sephora Sellout. The London-based dermatologist launched her skin care range at the UK Sephora website and its Newcastle store last month, and is to host her first pop-up event. (COSMETICS BUSINESS)

Jeremy Scott Collabs With SpoiledChild. The SpoiledChild x Jeremy Scott collection includes an eye cream in spaceship-inspired packaging. (HYPEBAE)

Playing The Game. How beauty brands are navigating the virtual beauty world. (BEAUTY MATTER)