CEW October 9 2025 Cheat Sheet
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Range of orange colored bath and body care products arranged next to giant orange pumpkins and squashes
Photo, The Body Shop

Beauty’s Top Headlines: October 9, 2025

The Body Shop Makes US Comeback, Mintel Identifies Trends Set To Redefine Global Beauty, Hair Growth Products Sales Booming, Sol De Janeiro Denominates Top Scents At Sephora, Dove Debuts #ChangeTheCompliment Campaign, Why Women’s Business Mentorship Matters, The M&A Trends Shaping The Future Of Beauty

In breaking news, WWD reports that The Body Shop is making its U.S. comeback, via its own website and Amazon. “Our focus has been on rebuilding and renewing The Body Shop,” said Mike Jatania, Executive Chairman and Chief Executive Officer of The Body Shop, about the brand’s digital-first sales strategy as it re-enters the region.

Mintel has highlighted three key, game-changing trends that are set to “redefine the global beauty and personal care industry in 2026 and beyond,” in a new report. Shining a spotlight on science, emotion, and authenticity, the emerging trends, as reported by Global Cosmetics News, are Metabolic Beauty, Sensorial Synergy, and Beyond the Algorithm: The Human Touch Revolution. Meanwhile, DC Advisory, the international investment bank, has published a new Beauty Report, detailing the global mergers and acquisitions trends shaping the industry.

Speaking of consumer trends, the global management consulting firm IMARC reports that the hair growth products sector is booming. “Now in 2025, consumers want fuller, stronger hair and they want credible solutions that deliver visible results.” reports Cosmetics Business. And in fragrance headlines, Sol De Janeiro is dominating Sephora’s top fragrances, although Kayali takes the number one spot.

In women’s leadership news, Comerica explores the role of mentorship in inspiring the female business leaders of tomorrow, in an article at The Mexico Ledger. “For women leaders in business, supporting others is one of the most powerful ways to create lasting impact,” it reports. “By guiding future leaders, opening doors and sharing your story, you don’t just lead today — you shape what the workplace looks like tomorrow.”

Timed to coincide with International Day of the Girl on October 11, Dove is launching a #ChangeTheCompliment campaign, aimed at changing the conversation about how girls are praised. “By shifting attention from a girl’s appearance to her character, capabilities and achievements, more reasons are created for her to feel confident in her own skin,” reports Happi.

Catch up on these and other news stories by clicking on the links below.

The Body Shop Makes U.S. Comeback. “Our approach will be guided by sustainable, profitable growth opportunities and shaped by the needs and habits of our customers,” commented Mike Jatania, executive chairman and chief executive officer of The Body Shop. (WWD)

Mintel Identifies Trends Set To Redefine Global Beauty. “Mintel positions 2026 as a pivotal year for brands redefining beauty through scientific credibility and emotional authenticity,” reports Global Cosmetics News. (GLOBAL COSMETICS NEWS)

Hair Growth Products Sales Booming. According to Cosmetics Business, “celebrity launches have helped to turbocharge attention, but the momentum is sustained by category fundamentals that are trending up across markets, channels and formats.” (COSMETICS BUSINESS)

Sol De Janeiro Denominates Top Scents At Sephora. “Sol de Janeiro is dominating the fragrance category across Sephora, Ulta Beauty and Amazon, but Kayali nabs No. 1 Spot,” according to Beauty Independent. (BEAUTY INDEPENDENT)

The M&A Trends Shaping The Future Of Beauty. “The Beauty sector has long been an attractive and dynamic M&A sector for investment,” reports Beauty Packaging. “While levels have since moderated from the post-COVID M&A boom M&A trends are driving activity for buyer groups across multiple subsectors.” (BEAUTY PACKAGING)

Why Women’s Business Mentorship Matters. “Behind every strong leader is someone who believed in them early on,” reports The Mexico Ledger. “For women in business, mentorship can be the turning point — the boost of confidence, clarity, or connection that changes everything.” (THE MEXICO LEDGER)

Dove Debuts #ChangeTheCompliment Campaign. “We know that low confidence in appearance can take root as early as childhood and have a lasting impact on body image, friendships and even performance at school,” commented Divya Singh, head of Unilever Personal Care, Canada. “That’s why The Dove Self-Esteem Project is focused on helping young people see themselves for who they truly are and embrace their personalities and accomplishments—not just their reflection.” (HAPPI)

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