Andrea NagelThe beauty industry continues to evolve as brands use new technology, business strategies, and partnerships to connect with consumers in fresh ways. From innovative skincare and oral care products to supporting emerging brands and expanding into sports, companies are finding new ways to stand out and grow.
Topicals is entering its next stage of growth after experiencing major success since launching in 2020. The skincare brand has increased its revenue twelve times, sold more than 10 million products, and remained profitable while building a strong following among Gen Z consumers. To help the company expand, Topicals has appointed Sukiana Chancy as its new CEO. Chancy previously worked at Fenty Beauty, where she led several areas including skincare, haircare, and fragrance. Founder Olamide Olowe will continue working closely with the company, focusing on marketing, creative, and product development. With Chancy’s industry experience and Topicals’ strong community, the company hopes to grow internationally while keeping the unique identity that helped make it successful. (Business of Fashion)
Dyson is taking its reputation for creative technology into a surprising new area: oral care. Its new CameraJet toothbrush combines brushing and water-flossing while using a tiny camera to identify spaces between teeth that may be missed. After years of research and testing, Dyson designed the device to make daily dental care easier and more effective. Although the $499 price is much higher than a typical toothbrush, the company believes customers will pay for its trusted engineering and premium quality. Dyson’s success comes from finding everyday problems and creating technology to solve them. With the CameraJet, the company is showing that its focus on innovation can extend far beyond vacuums and hair tools. (Beauty Matter)
Ulta Beauty is giving eight new beauty brands a chance to grow through its MUSE Accelerator program. The 10-week program offers each brand $50,000, along with mentorship, business training, and advice on preparing for retail. The selected brands focus on areas such as haircare, skincare, makeup, fragrance, and body care, with several aimed at customers whose needs have often been overlooked. Since MUSE began, Ulta has supported 32 brands and provided more than $1.5 million in funding. The program is not only about helping small businesses succeed but also helps Ulta discover brands that could eventually become part of its stores or online marketplace. Overall, MUSE gives new founders valuable money, guidance, and connections to build their businesses. (Beauty Independent)
Wella Company is making a major move by preparing to go public in the United States. The beauty company, backed by investment firm KKR, reported a strong improvement in its latest financial results. For the year ending June 30, 2026, Wella brought in $2.94 billion in revenue and made a small profit, a big change from the loss it reported the previous year. The company owns well-known beauty brands such as Wella, Clairol, and OPI, along with professional hair tools and accessories. Wella plans to list on the New York Stock Exchange under the symbol WELA. Some of the money raised from the IPO will help pay down debt and cover costs from its restructuring. (Global Cosmetics News)
Sephora is bringing beauty into the world of professional tennis by becoming the first beauty retail partner of the US Open. During Finals Weekend, September 12–13, the retailer will host an experience where fans can receive personalized makeup shade matching from Sephora beauty experts. The activation will focus on complexion products and feature brands such as Danessa Myricks Beauty, Westman Atelier, Haus Labs, Merit, and Armani. Sephora has thousands of foundation and complexion shades available, making the partnership a way to highlight its focus on helping customers find products that suit them. The collaboration also connects beauty with sports, fashion, and culture while allowing Sephora to reach new customers through a major sporting event. (Cosmetics Business)
CeraVe has launched its new Skin Renewing Super Boost Serum, designed to target several signs of aging while supporting the skin’s natural barrier. The serum combines three ceramides with ingredients such as hyaluronic acid, peptides, niacinamide, vitamin B12, and LHA. Together, these ingredients are meant to improve the appearance of fine lines, firmness, texture, brightness, and hydration. CeraVe’s new Ceramide Booster Technology is also designed to help strengthen the skin barrier and keep moisture in. The lightweight, fragrance-free formula is made for all skin types, including sensitive and acne-prone skin. Priced at $29.99, the serum gives consumers a simple way to address multiple skincare concerns in one product. (PR Newswire)
Estée Lauder Companies has announced several leadership changes as the company prepares for the retirement of Sandra Main, who has led La Mer and other skincare brands. Justin Boxford will take on a broader role as Global President of Luxury Beauty Brands, adding La Mer to the brands he already oversees. Erica Kwok will become Senior Vice President and General Manager of Estée Lauder, bringing more than two decades of beauty industry experience to the position. Meanwhile, Magalie Parksuwan will continue leading La Mer while also overseeing Darphin Paris and Lab Series. The company says these appointments are designed to build on strong leadership, encourage growth and support the future development of its luxury brands. (EL Companies)
To read more about these stories, click the headlines below.
Topicals Appoints New CEO From Fenty Beauty
Beauty And The Machine: Dyson Pivots To A Cavity Creep’s Worst Nightmare
Ulta Beauty Selects Eight Emerging Brands For Fifth MUSE Accelerator Cohort
Wella Files For US IPO As Revenue Reaches US$2.94 Billion
Sephora Serves As First Beauty Retail Partner Of The US Open Tennis Tournament
The Estée Lauder Companies Announces Brand Leadership Appointments
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