On social media this week, all eyes are on Coachella, from the headlining music sets to the celebrity couple PDA. But for the beauty industry, it seems everyone’s focus is back on China. Now that the country’s “zero Covid” restrictions have been lifted, consumers are spending again, the economy is slowly recovering, and brands are taking notice as luxury brands begin rushing to tap Chinese ambassadors, according to Luxury Daily. In other news, The Washington Post reports on this decade’s “lipstick index” phenomenon, while Digiday looks at the state of publishing companies’ DEI hiring efforts. Read these stories and more in the links below.

With ‘Zero Covid’ Behind It, China’s Economy Starts to Recover. While still wary, China’s consumers are spending again, with the economy picking up 4.5 percent from January through March compared with the same months in 2022. (The New York Times)

Inflation Can’t Smudge the Glowing Beauty Industry. Viewed as an investment and a form of self care, consumers are still spending on beauty, even as inflation forces them to cut spending elsewhere. (The Washington Post)

Despite DEI Promises, Media Companies are Still Mostly Hiring White People. Publishers including Condé Nast, Hearst, The New York Times, Vice Media Group, and Vox Media publicly released reports on the diversity of their workforces for 2022, and for the majority of them, there was less diversity among new hires in 2022. (Digiday)

Why are Luxury Brands Rushing En Masse to Appoint Chinese Ambassadors? Gucci taps Chinese model Liu Wen for its new campaign, but they’re far from the only ones hiring Chinese talent. Luxury Daily investigates. (Luxury Daily)

Beyond Bud Light, Beauty and Fashion Brands Have Been Subject to Anti-Trans Vitriol. Brands like Olay, Maybelline, and Ulta Beauty have also worked with trans influencers and been subjected to similar right-wing uproar, however, their responses to the online hate have differed from the beverage company. (Glossy)

Pinterest Aims to Rekindle the Joy of Shopping in the Digital Bazaar. In this short video, Carrie Sweeney, the retail lead at Pinterest, explains how the social sharing platform is looking to be retailers’ best friend. (Beet TV)

Eight Years In, Temporary Tattoo Brand Inked by Dani is Reinventing Itself. Founder and CEO Dani Egna speaks to WWD Beauty Inc about her company’s rebrand to feel both more elevated and more inclusive. (WWD)