While beauty news remains fairly quiet this morning, April 19, the social media space is buzzing with several breaking stories. To start, Facebook announced a new round of layoffs that will see the axing of engineers and other technical workers who help build the company’s various products. When it comes to Twitter, not only has Canadian Broadcasting Company become the third news agency to quit the platform, but it’s also been revealed that the company quietly removed a 2018 policy against “targeted misgendering or deadnaming of transgender individuals. Of the decision to roll back LGBTQ safety, president and CEO of GLAAD Sarah Kate Ellis told PBS in a statement that it “pulls Twitter even more out of step with TikTok, Pinterest, and Meta, which all maintain similar policies to protect their transgender users at a time when anti-transgender rhetoric online is leading to real world discrimination and violence.” Keep reading these stories and more in the links below.

Mass Beauty at a Crossroads as NACDS Marks 90th Year. The National Association of Chain Drug Stores Annual Meeting kicks off on Saturday. One of the biggest topics is the race for market dominance in the face of a fast-growing prestige category and looming recession. (WWD)

Beauty & Wellness Briefing: Why Some Beauty Devices Fail. For every NuFace and Dr. Dennis Gross LED mask, there’s a Clarisonic and P&G’s Opte. Glossy explores the device market, including why some launches fail to capture and retain market share. (Glossy)

Fluid Air Boosts Capabilities Through PolarDry Spray Dryer Tech Advance. A very technical article about electrostatic spray drying technology, the TLDR is that this technology can solve some key pain points for cosmetics and personal beauty care product manufacturers like material processing time and energy consumption. (CosmeticsDesign USA)

Skin-Care Culture Can be Fuel for Addictive Behavior. Allure investigates the dark side of the internet’s obsession with spending on skin care, and how it could potentially fuel a product-based habit. (Allure)

Meta to Unveil Fresh Round of Job Cubs Among Highly Skilled Staff. Divisions that will be affected include teams working on Facebook WhatsApp, Messenger, Instagram and the virtual reality division. (The Washington Post)

Musk, Media Reach Boiling Point Over Twitter Changes. NPR, PBS, and Canadian Broadcasting Company (CBC) have all quit Twitter as tensions rise over Musk’s selective media labeling. The departures raise questions about whether more news agencies will follow, and how this will affect Twitter’s credibility and the quality of content on it. (The Hills)

Employee Loyalty in Tough Times: Why Relying on Perks Alone Won’t Suffice. Building a company on perks alone can leave a weak or unstable organization with unreliable employees and unable to reach its goals. (Forbes)

An Influencer Left a Coachella Poosh Event Early. It Set Off a Discussion About Privilege. After posting about cutting her sponsored trip short due to burn out, the response to beauty influencer Kensington Tillo’s TikTok was fast and swift. But was it warranted? (The Cut