CEW Cheat Sheet: April 28, 2023 - CEW
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CEW Cheat Sheet: April 28, 2023

The CEW Cheat Sheet lets you conveniently scroll through the morning’s biggest beauty, tech, and business-related headlines all in one place. Stay up-to-date on major acquisitions and industry moves; learn about brand launches and beauty biotech innovations; and read through investigative reports on the state of the market or our new working norm.

“And you get a hyaluronic serum!”

In today’s most unexpected beauty news, it’s been revealed that Oprah Winfrey has invested in Dr. Barbara Sturm’s eponymous line of skin care products. This marks a first for the mega star, telling Women’s Wear Daily that she was moved to invest after Stella McCartney introduced her to the products. “I have never done that before. Ever. So, that’s how good the products are,” Oprah told WWD.

Speaking of firsts, Glow Recipe announces the industry’s first-ever anonymous casting call for its upcoming campaign, while the parent company of makeup disruptor Il Makiage has acquired a biotech company in the hopes of developing innovative molecules to create new, game-changing products. Read these headlines and more in the links below.

Il Makiage Parent Oddity is About to “Supercharge Hypergrowth”. Oddity has acquired Revela, a year-old biotech company that uses AI to devise new molecules to create new ingredients and formulations in the beauty and wellness space. (Fast Company)

Glow Recipe is Holding the Beauty Industry’s First-Ever Anonymous Casting Call. The skin care brand is searching for 10 models to star in a new campaign for its best-selling Watermelon Glow Niacinamide Dew Drops. (HypeBae)

Oprah Winfrey Invests in Dr. Barbara Sturm’s Skin Care Brand. The deal marks the first time the mega-star has ever invested in a beauty product range. (WWD)

Everything You Need to Know About Skin Flooding, TikTok’s Latest Trend. Another day, another TikTok beauty trend. Coveteur talks to derms about the viral phenomenon. (Coveteur)

Meta Updates Its Avatars With New Body Shapes, Hair and Clothing. Starting this month, users will be able to choose from a wider range of body shape options. Additionally, the company has updated how an avatar’s hair, clothing, and eyes look in stickers, profile pictures, and more. (Tech Crunch)

Three Soft Skills Leaders Should Look For When They’re Recruiting. Hiring can be hard, and while trusting your gut is important, your gut isn’t always the best measure of a candidate’s soft skills, like work ethic and adaptability. Here are the skills you should look out for, and the questions you can ask to determine whether they have them or not. (Forbes)

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