Sustainability is a recurring topic of this morning’s biggest beauty headlines, from Gucci Beauty’s new fragrance innovation that uses alcohol from recycled carbon emissions, to the development of a new microalgae-based wax that could make petroleum-based and animal derived waxes a thing of the past. In the retail sector, companies like Walmart and Amazon hope to give TikTok a run for its money with the development of new social media-inspired shopping apps, while Beauty Independent shines a spotlight on Dupeshop, a popular British online platform that’s part review platform — reviewing dupes to prestige beauty products with the help of industry experts — part e-commerce site. Read these stories and more in the links below.

Pinterest is Staging a Turnaround. Why the Stock is a Buy. With a new CEO, a partnership with LiveRamp Holdings to track ad-campaign data, and improved operations in its international business, things could be looking up for the picture-sharing site. (Barron’s)

Coty, Gucci Mark Industry First With 100pc Carbon-Captured Alcohol Perfume Release. Gucci Beauty’s new Where My Heart Beats fragrance is reported to be the first globally-distributed perfume manufactured using alcohol from 100 percent recycled carbon emissions. (Luxury Daily)

Dupeshop Wants to Help Consumers Be Savvier Shoppers. In this profile of the online beauty dupe destination, founder Amir Awan speaks to Beauty Independent about the site’s success. (Beauty Independent)

Upwell Cosmetics Aims to Solve Beauty’s Petroleum Problem With a Microalgae-based Wax. Founded by an ecologist and Fresh Beauty alum, the company’s goal is for its sustainable wax to be the new beauty industry standard in five-to-seven years. (WWD)

Watch Out TikTok, Rival Shopping Apps Have Spied an Opportunity. As a US TikTok ban becomes increasingly possible, rival shopping-based apps like Sune, Walmart’s Scroll, and Amazon’s Inspire offer customers new ways to shop that are inspired by social media apps.

Facebook Says It’s Giving You More Control Over Your News Feed. In the coming weeks, users will be able to determine how much click bait or graphic content appears in their feeds, as well as if they want to see more content that was fact-checked by a third party. P(USA Today)

Do Older Workers Work Harder? Some Bosses Think So. Having grown weary of younger employees with lax work ethics, there are companies actively out there recruiting seniors. (Wall Street Journal)