Introducing the CEW Cheat Sheet, a place where you can come and conveniently scroll through the morning’s biggest beauty, tech, and business-related headlines all in one place. Stay up-to-date on major acquisitions and industry moves; learn about brand launches and beauty biotech innovations; and read through investigative reports on the state of the market or our new working norm. That bold think piece being shared all over Twitter? You’ll find that here too, as well as the latest trend or scandal churned out by TikTok’s ever-present algorithm (we’ll do the swiping, so you don’t have to).
Before you’ve even made it to the office — whether that’s a drive across town or a walk down the stairs — Cheat Sheet allows you to catch up on industry’s biggest news so you’ll be prepared for a day of meetings, lunches, and casual catch-ups. Today, 20 March, start off your week by reading through Beauty Independent’s report on beauty industry forecasts for the next five years, as well as Digiday’s look at how the layoffs at tech giants like Google and Twitter are negatively affecting brand marketers.
And in case you missed it on Friday, The Cut published an exclusive interview with fashion stylist Law Roach after he rocked the fashion and celebrity world with the news of his sudden retirement. His story highlights the issues of burnout and politics in fashion, as well as the gatekeepers who continue to try and keep the industry closed off to people from diverse backgrounds — all of which can certainly apply to the beauty space, too. Find these articles and more in the links below.
Analysts Forecast Strong US Beauty Sales Growth in Years Ahead. McKinsey & Co, as well as directors from Circana and Bank of America, forecast record growth in the beauty industry over the new four years, although the predictions vary per category. (Beauty Independent)
TikTok Now Has 150 Million Active Users in the US, CEO to Tell Congress. CEO Shou Zi Chew testifies before Congress on Thursday, and plans to share internal data that shows the number of monthly active users in the US has jumped 50%. (NBC News)
Meta, Snapchat, Twitter Layoffs Spell Trouble for Agency Relationships. Now that cuts are underway, marketers are concerned that communication with account representatives will get worse before they get better. (Digiday)
De-Influencing and Loyalty Top Concerns for Beauty Brand Leaders. Last month, Google and Glossy held a dinner for leading beauty executives to chat about challenges and opportunities. The highlights, detailed here, include de-influencing, Web3, and customer loyalty beyond the product. (Glossy)
Law Roach on the Reasons Behind His Sudden Retirement From Fashion Styling. The celebrity’s surprise announcement last week sent shockwaves through the industry, with theories and rumors abound. In this exclusive interview with The Cut’s Lindsey Peoples, Law sets the record straight. (The Cut)