Hair Thinning Journey Treatment

Hair is thinning is an emotionally challenging experience for anyone. But for women, the issue is arguably more polarizing. Nutrafol, a trailblazer in the hair health industry, has not only dedicated itself to addressing both the physical and emotional aspects of hair thinning through innovative product development and holistic approaches, but it has also brought women, a group typically ignored by pharma companies when addressing hair thinning, into the conversation in a major way.

Founded by personal necessity, Nutrafol’s journey began with Giorgos Tsetis, who, as a young adult, struggled with hair thinning. With his modeling career on the line, Tsetis sought pharmaceutical solutions to address the problem but faced adverse side effects (more on that in the video). In response, he set out to create a brand that addressed his own needs, and those of the hair thinning community at large, and in the process changed his own views on the impact of a whole-body approach to health.

Six years after launching, Nutrafol was acquired by Unilever in 2022 and continues to be led by Tsetis as CEO. The brand has expanded its offerings beyond hair supplements to now include scalp care and a skin supplement, as well.

CEW recently caught up with Tsetis to film this insightful video interview, where he gets personal about his hair journey, and shares the keys to Nutrafol’s continued success. Joined by Shab Caspara, a hairstylist turned trichologist and hair expert, the duo addresses how Nutrafol:

Has Revolutionized Hair Thinning Solutions: Nutrafol upends the traditional one-size-fits-all approach by integrating a holistic strategy that emphasizes a broader journey towards wellness, rather than quick-fix solutions.
Normalizes Hair Thinning Among Women: While most research and innovation has focused on men, Nutrafol has changed the narrative by prioritizing women’s hair health with products to support all different stages and industry-first research.
Creates Emotional Support Communities: Understanding that emotional support is as crucial as the physical products, Nutrafol fosters a supportive community for those experiencing hair thinning.
Prioritizes a Broader Mission for Expansion: Rather than follow trends, Nutrafol’s expansion has focused on addressing the needs of its consumer – a mission alignment that was crucial for identifying the partnership with Unilever.