How Erewhon Beauty Brands Make the Cut

How Beauty Brands Make the Cut at —and Get Cut from — Erewhon

Barneys New York may be mounting a comeback, but for those in the consumer packaged goods category, Erewhon is practically the new Barneys. Investors, retailers, and shoppers scour its shelves for the next big thing, and getting into its stores — now totaling 11, but soon to be more in Southern California — provides brands a coveted venue for retail validation and further growth.

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