Selfridges beauty Halls In Store Experience
Interior of Selfridges beauty hall
Photo, Selfridges

How Selfridges’ In-Store Experience Levels Up Beauty Shopping

Calling itself “the beauty destination of the future,” the UK luxury department store’s newly renovated beauty hall at the London flagship aims to revolutionize in-store shopping. Offering over 200 beauty services and plenty of experiential activations and personalization (there’s even a bespoke lighting system for optimal cosmetics shade matching), the retailer is elevating the customer experience to new heights.

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