Just as Hailey Bieber is making a splash with the launch of her first face wash for Rhode, Pineapple Refresh Cleanser, and Kim Kardashian is unveiling Skkn by Kim Makeup, CEW reports on the beauty creators making the biggest impact, according to a new list by Traackr. With 61% of consumers saying they are swayed by influencers when purchasing, the platform has revealed the top 25 creators driving the most engagement, across all categories, based on a Brand Vitality Score (VIT). Along with celebrities such as Bieber and Selena Gomez, the list includes professional dermatologists, makeup artists, hair stylists and beauty hobbyists, such as Alix Earle and Mikayla Nogueira.
In executive News, Andrea Nagel at CEW reports on the headline-making return of Gregg Renfrew as CEO of Beautycounter. “Beautycounter is best known for pioneering the clean beauty movement, as well as for its leadership in ingredient innovation and transparency,” writes Nagel. Renfrew will commence in the role on February 1. “I’m energized to build on our history of disrupting to create a movement for change and a higher industry standard,” she said.
MAC Cosmetics, meanwhile, has appointed Aïda Moudachirou-Rebois as the brand’s new General Manager. Currently MAC’s Senior Vice President of Global Marketing, Moudachirou-Rebois takes over the role from Philippe Pinatel, who is leaving The Estée Lauder Companies. She will also join the company’s executive leadership team.
In Europe, Estée Lauder veteran Kerry Evans has been named the new CEO of French skin care brand Susanne Kaufmann, and Jean-Christophe Jourde, CEO of Swedish brand L:a Bruket, replacies Stanislas Le Bert.
Read more on these and other stories at the links below.
Who Has The Most Influence? Traackr has released a list of the top 25 beauty creators moving the needle for brands across across makeup/cosmetics, skin care, hair care, and fragrance. (CEW)
Gregg Renfrew Returns As CEO Of Beautycounter. Renfrew will start in her new role on February 1. (CEW)
MAC Cosmetics Promotes Aïda Moudachirou-Rebois to General Manager. Moudachirou-Rebois takes over from Philippe Pinatel, who is leaving the Estée Lauder Companies, on January 26. (WWD)
Christophe Jourde Appointed CEO Of L:A Bruket. He takes up the role at the Swedish beauty brand, succeeding Stanislas Le Bert. (FASHION NETWORK)
Dime Goes Into Ulta Beauty. The brand is making its brick-and-mortar debut at the retailer. (BEAUTY INDEPENDENT)