Aveeno Daily Moisturizing Cream

Aveeno’s newest cream is setting out to hydrate the face and body more effectively, more intensely, and more gently. Featuring the brand’s signature prebiotic oat, shea butter and glycerin, the formula is clinically proven to moisturize skin for 48 hours and instantly strengthen the skin’s barrier. “Based on focus group research, we learned that people want more moisture from their skin care. We found consumers were looking for an everyday moisturizer that is thicker and more moisturizing than lotion, with ingredients they can trust for their sensitive, dry skin,” said Navya Mudya, Aveeno R&D Senior Scientist. To drive reach and education, the brand hosted a series of “The Secret’s Oat” events to teach consumers about the brand’s secret oat ingredient. As part of the marketing strategy, Aveeno partnered with influencers such as Liza Koshy to spread awareness. “Broadening our range of influencers is helping us tap into new audiences and help more people understand why oat is an ingredient that has stood the test of time to deliver moisturized, healthy-looking skin,” said Camilla Seawright, Aveeno U.S. Brand Marketing Lead. Launched September 12, the cream sells for $15 and is available at target.com and other mass market retailers. 

 

Biossance Pro-Peptide Lip Perfector

The biotech-driven beauty company is introducing a silky lip treatment designed to provide 24 hours of moisture and plumping with hydrating peptides, hyaluronic acid, and sugarcane-derived squalane. To promote the launch, Biossance hosted a “Triple Treat Your Lips” event at Van Leeuwen Ice Cream’s Soho location in NYC. Guests received free ice cream and a sample of Pro-Peptide Lip Perfector, which comes in three vanilla-scented shades: Blush Quartz, a sheer pink, Supernova, a berry shade, and H2Glow, which is untinted. Launched September 3, the lip product sells for $18 and is available at biossance.com.

 

Credo Beauty Skin Care Collection

Coinciding with Credo’s 10-year anniversary, the clean beauty retailer is debuting an eponymous skin care line. The range includes two cleansers and four moisturizers, all formulated to support the skin microbiome with clean active ingredients. “Listening to 10 years of customers’ desires and skin concerns compelled us to create this line. Our Credo Clean Standard is already rigorous, but we wanted to challenge ourselves to take clean innovation to new heights, from full disclosure of ingredients to packaging innovation. Credo Skincare raises the bar on what is possible and what the future baseline can be,” said Annie Jackson, Credo co-founder and CEO. The brand worked with suppliers to find ethically sourced ingredients, like upcycled vetiver root extract, harvested by a cooperative in Haiti. Launched September 12, the products sell for $44 to $64 and are available at Credo stores and at credobeauty.com.

 

Dr. Barbara Sturm Super Anti-Aging Dual Serum

Dr. Barbara Sturm is launching a two-phase face serum designed to protect skin from oxidative stress and help delay cell senescence. “My Super Anti-Aging Dual Serum combines the skin nourishing and renewal properties of the Super Anti-Aging Serum with a lipid-rich, ceramide-based complex for advanced anti-aging results. It’s the perfect serum to elevate your skincare routine in one simple step,” said Dr. Barbara Sturm, founder and CEO of Dr. Sturm. Phase 1 is a clear liquid, blending three hyaluronic acids and antioxidant skullcap, and Phase 2 is a milky serum containing biomimetic ceramides and peptides to boost the skin’s collagen and elastin reservoir. Launched September 5, the serum sells for $430 and is available at drsturm.com.

Editions de Frédéric Malle Hope Eau de Parfum by Dominique Ropion

Master perfumer Dominique Ropion recently created the third anticipated fragrance in Editions de Frédéric Malle’s Desert Gems collection. The new ambery, woody fragrance combines the spicy freshness of pink peppercorn, cypress and juniper with smoky, leathery notes of incense and vetiver. “Hope exudes unparalleled elegance that highlights the nobility of an exceptional oud essence and celebrates the olfactory artistry and sensorial richness of Middle Eastern perfumery,” the brand stated. Ropion is the perfumer behind the Desert Gems collection’s bestselling, “The Night” and “Promise,” both olfactive tributes to the beauty of a desert landscape. “Together with Frédéric Malle, Ropion worked on developing the best quality of oud oil to reveal the animalic facet of this precious ingredient, and they used it in a generous quantity in this new creation,” the brand added. Launched September 1, the fragrance sells for $636 and is available at fredericmalle.com. 

 

Estée Lauder Aqua Charge Skin Care Collection

Aqua Charge is the first skin care collection developed by Estée Lauder for Japanese women.  The range consists of three products formulated to increase the skin’s ability to retain moisture. Co-developed with Yushin Shuzo, a Japanese brewery with over 170 years of rice fermentation research, Estée Lauder Aqua Charge products contain a fermented rice extract that increases ceramide production and improves the skin’s ability to retain moisture. The formulas penetrate the stratum corneum, classifying them as “quasi-drug” products in Japan, a category for products that bridge cosmetics and pharmaceuticals and require stricter regulation. The Aqua Charge collection includes a Medicated Milky Creme, Medicated Treatment Lotion, and Medicated Serum Essence. Launched September 13, the products are sold exclusively in Japan. There are no current plans to roll it out in other markets. 

 

Fekkai Brilliant Glossing Styling Crème

To celebrate the brand’s 35th anniversary, Fekkai is returning to its roots and giving an industry favorite a highly anticipated comeback. “The Brilliant Glossing Styling Crème is a true cult classic and an icon of ’90s beauty, which really set the stage for what Fekkai would become,” said Frédéric Fekkai, Founder and Executive Chairman of Fekkai. The company partnered with its original chemist, Ronald Uy, to update the formula while staying true to its heritage. The result? Italian cold-pressed olive oil and botanical polymers that deliver the same shine, smoothed frizz, defined curls, and touchable hold. Mr. Fekkai initially developed the styling staple in a quest to create high shine and touchable hold on models backstage at fashion shows. He would mix his own hair cocktails, the most famous being olive oil and styling gel. He finally bottled that concept in 1995, when the Brilliant Gloss Glossing Créme launched. Launched September 15, the styling crème sells for $30 and is available at ulta.com, rolling out to Ulta Beauty stores on September 22.

 

Armani Beauty Luminous Silk Cheek Tint

Armani’s Luminous Silk Foundation just got a rosy sibling. Available in six shades, the water-in-oil emulsion formula imparts a lightweight-but-vibrant color that stretches into a thin film over skin, a process that the brand describes as watercolor transformative technology. “It still feels like your skin, but just gives it a little extra color that I love,” said model Sadie Sink, who stars in the ad campaign. “Blush is probably the one makeup product that I gravitate towards the most. The texture is super light and transparent. And it kind of feels like it melts into your skin, so it’s perfect to pair with the Luminous Silk Foundation. The applicator is super plush and feels really nice on the skin. It’s very easy to use. It is Sadie-proof,” Sink added. Launched September 1, the cheek tint sells for $39 and is available at giorgioarmanibeauty-usa.com and sephora.com.

 

Innersense Body Care Collection

Following the success of its hair care, Innersense is releasing a four-piece body care collection formulated with vitamins B5, C and D to boost hydration, luminosity and elasticity. Developed over three years, the brand refined the formula through more than 20 iterations to make sure it delivered on benefits without compromising the brand’s mission. “Wellness and performance are at the core of everything we do, and we wanted to bring these same commitments to our body care line. Our goal is to elevate the standard in the body care category by delivering clean, high-performance products that inspire our customers to embrace their self-care ceremonies as much as we do,” said Greg Starkman, founder and CEO at Innersense Organic Beauty. The line includes Inner Glow Body Scrub, Awaken Body Wash, Renew Body Lotion, and Blissful Body Butter. Launched September 9, the products sell for $28 to $42 and are available at innersensebeauty.com. 

La Prairie Life Matrix Haute Rejuvenation Cream

La Prairie is releasing its most advanced skin rejuvenation line to date, integrating longevity research and programs conducted at Clinique La Prairie medical clinic in Montreux, Switzerland. The first SKU of the collection, an ultra-prestige rejuvenating cream, is formulated with a high concentration of the brand’s Cellular Complex and hyaluronic acid to optimize the healthspan of skin cells. “We developed what we called High Longevity science, a unique approach to extend skin youth longevity. It is based on the insight that the root cause of reduced cellular functionality, cellular healthspan, and aging, is the impaired availability and use of cellular information. This understanding provides a scientific framework that allows us to create skin care products which extend skin’s healthspan and youth longevity by modulating cellular information in the skin,” said Daniel Stangl, La Prairie’s Director of Innovation. Launched September 1, the 1.7 oz. cream sells for $1,950 and is available at laprairie.com.

Lancôme Absolue Les Parfums Collection

Lancôme is unveiling its first haute-parfumerie collection with 11 niche fragrances inspired by rose. The house enlisted master perfumers to reimagine Centifolia Rose and invent new personas for it, based on encounters it may have at the estate, like “6AM Rose Eau de Parfum,” a composition features morning dew and jasmine notes, or “Hell of a Rose,” a darker incarnation that combines ashes and vetiver. The Centifolia Rose, grown at the house’s Domaine de la Rose estate in Grasse, France, has been central to Lancôme’s heritage since perfumer Armand Petitjean founded the company in 1935. “Liberating the rose from perfumery’s traditional pyramidical construction, the flower takes on a new compelling identity. Seen through the freshness of a rainstorm, the delicate light of the morning sun, or the intensity of fire, this is the rose, radically reinterpreted,” the brand shared. Launched September 1, the fragrances sell for $270 each and are available at lancome-usa.com. The collection rolls out to select Bloomingdale’s and Nordstrom stores in October. 

 

Milani Cheek Kiss Liquid Blush + Glow

Expanding its existing Cheek Kiss range, Milani is releasing a collection of six luminizing liquid blushes with finely milled pearl particles to give skin a soft-focus, candlelit effect. The skincare-forward formula contains ingredients like glycerin and vitamin E, pomegranate, watermelon, and rose extracts to nourish skin. “As we continued to build our presence in this growing segment it was important to us to marry new, innovative formats with the wear attributes that put us on the map. Essentially, we took everything consumers love about our baked blush – it’s lit-from-within, multidimensional color, seamless blend, and buildability – and put them in an easy-to-use liquid format with a new puff applicator,” says Elle Markus, Milani Cosmetics VP of Marketing. Launched September 9, the blush sells for $12.99 and is available at ulta.com and milanicosmetics.com.

 

Tocca Fragrance Collector’s Edition

In honor of the brand’s 30th anniversary, Tocca is releasing a limited-edition set of all 12 of its fine fragrances housed in a deluxe keepsake box. The 20ml bottles pay homage to Tocca’s heritage through thoughtfully crafted details and unfussy luxury that have become signatures for the brand. “From the classic gardenia notes of Florence to the flirty citrusy of Stella and the seductive jasmine accord of Cleopatra, each creation stands as a living testament to the brand’s unwavering dedication to quality, meticulous craftsmanship and the exquisite artistry of fragrance,” according to the brand. Launched September 1, the collector’s set sells for $420 and is available at tocca.com.